Parragon becomes master licensee for Marvel in Indian
Continuing with their strong legacy of association with Disney, Parragon Publishing India takes great pride in announcing yet another feather in the cap! Parragon is now the master licensee for Marvel in India. The Marvel range brings an array of titles, presenting popular characters and movie tie-in books in more vibrant and reader-friendly formats for children and young adult readers. This is in addition to the super successful and hot favourite books with the other licensors like Star Wars, Mattel, Nickelodeon, and Fisher Price.
Marvel franchise like Avengers, Spider-Man, and Guardians of the Galaxy, are pretty popular and kids and their families have an affinity for Marvel characters. Parragon has an extensive assortment of Marvel books featuring superheroes like Black Panther, Iron Man, Captain America, Thor, Star-Lord, Groot, Hulk, Dr. Strange, and more across diverse genres.
Parragon Publishing India realises its publishing strength to harness the potential of the brand and the characters through its publishing abilities, converting it into more-than-affordable brilliantly produced books for children. The idea has always been to make the international content available to the masses at reasonable rates so that each reader gets to experience the beauty of varied literary styles prevalent in various parts of the world!
“Ever since our inception, we have been a licensee for Disney for the Indian sub-continent. Now, we are really excited to be the master licensee for Marvel too. I’m sure our customers would love to have the Marvel range added to their collection. It also further enhances our standing as the leading publisher for licensed brands.” says Ganesh Singh, Director Parragon India.
Parragon India has a rich repertoire of books and has launched its catalogue with over 800 titles consisting of a wide range of genres including Story and Treasury, Colour, Sticker and Activity Books, Board Books, Novels, Puzzles, Bookplus, Reference Books, and many more. The new catalogue with the range in offering, will further strengthen its reach in the Indian subcontinent, Middle East and North Africa markets to deliver high-quality, compelling creative products to consumers across all platforms and distribution channels including trade, modern retail, mass market, e-commerce, etc. Parragon has always been making international content accessible by employing the winning combination of selling through bookstores as well as non-conventional outlets to reach the consumer.
Parragon India has worked to develop new genres, titles and has successfully diversified into multi-channel distribution and has progressed to increase its depth and width of distribution. It is on the expansion spree and is appointing stockists and distributors in regional and national retail chains for making the books available all across India in both the book and the non-book stores. With the diminishing impact of pandemic, Parragon is keen on expanding its mass market channel of distribution as well.
Parragon India is a leading children’s book publisher for over decades and lays special emphasis in selection of titles. It strives to make premium content available keeping the regional sensitivities in mind as far as the Indian sub-continent and the Middle-East markets are concerned.
PPIPL UK Limited, its holding company, under its three new imprints is invested towards developing new and refreshing titles to be distributed across the globe. PPIPL is all set to release yet another enthralling series of books under its imprint ‘Toran Press.’
The series titled ‘Story Seeker’ will include 5 titles and are going to be a visual treat for retelling simple messages from all across the globe through aesthetically planned colour schemes, intrinsic details, and choicest animals that are every child’s favourite! The artwork includes folk or tribal art from around the world characterised by eye-catching geometrical shapes; accompanied by adaptations of well-known classic tales, proverbs, songs, poems and more that will delight and inspire young readers. The series emphasises important universal values for children. In celebration of cultural diversity, each story of conscience has its own distinctive charm that transports children to faraway lands and champions the value of goodness. This amalgamation of text and artwork is sure to entice the readers and add diversified yet culturally complementing angle to the stories and make the publication one of its kind!