Engaging young minds in the age of digital distractions…

Om Books International has grown to become a renowned name in the publishing industry. With an unwavering dedication to fostering new voices and promoting established authors, they have consistently brought readers a wide range of genres – from fiction and non-fiction to self-help and children’s literature. They started publishing children books in 1995, catering to age groups of 0-16 years.

Genres of children’s books…

“We focus on all types of children’s books, including picture books, educational books, fiction, and non-fiction. Our goal is to cater to a wide range of interests and age groups, providing engaging and enriching content for young readers,” shares Ajay Mago, Publisher, Om Books International.

“Some of our bestsellers include 365 Tales from Indian Mythology, 101 Panchatantra Stories, Amazing Questions and Answers – Science, books by Shubha Vilas, Adventures of Tintin in Hindi, and You Got This: The Art of Loving Yourself,” he adds.

Trends shaping the children’s publishing industry…

“There’s a growing emphasis on diverse and inclusive books that represent a wide range of cultures, backgrounds, and experiences. Additionally, there’s an increasing demand for books that incorporate interactive and multimedia elements, such as QR codes, augmented reality experiences, and interactive apps. Parents and educators are also seeking books that focus on STEAM subjects, social-emotional learning, and life skills. Graphic novels for children have gained popularity due to their visual appeal and accessibility. Lastly, books addressing environmental conservation, climate change, social justice, and mental health are becoming more prevalent,” he adds.

Challenges facing children’s publishers today…

“Engaging young readers in an age of constant digital distractions, navigating the balance between traditional print books and digital formats, ensuring diversity and representation in children’s literature, standing out in a highly competitive market, and catering to diverse cultural tastes and preferences in a globalized book market, are some of the challenges we face,” tells Ajay.

Opportunities for growth and innovation in the industry…

“Opportunities include embracing digital innovation, expanding into global markets, focusing on sustainability in book production, developing educational content that aligns with changing curricula, and leveraging cross-media collaborations,” he adds.

Strategies to adapt to the digital landscape…

“We’ve expanded our digital offerings to include e-books and audiobooks, strengthened our online presence through social media and email marketing, embraced digital marketing strategies, and provided educational resources online,” shares Ajay.

On diversity and inclusion in children’s literature…

“Diversity and inclusion are very important to us. We actively seek out and work with authors and illustrators from diverse backgrounds, prioritize stories that represent different cultures and experiences, employ sensitivity readers, engage with diverse communities, and strive to have a diverse editorial team,” tells Ajay.

Effective marketing strategies for promoting children’s books…

“Utilizing social media, creating engaging book trailers, hosting author events, partnering with influencers, and participating in book fairs and festivals have been effective marketing strategies,” he shares.

Future of children’s publishing industry…

“The industry will continue to prioritize diversity and inclusion, integrate digital and interactive content, emphasize environmental sustainability, expand into global markets, and focus on mental health and well-being,” concludes Ajay.