INDIA Stand at LBF


Continuing its mandate to promote Indian publishing industry and Indian publishers at various international book fairs across the world, the INDIA Stand was put up at London Book Fair 2024 (March 12-14) by NBT-India showcasing more than 500 books from more than 50 Indian publishers – projecting the collective might of Indian Publishing Industry at the global stage, under one banner of INDIA, and showcasing the power of Multilingual India. The INDIA Stand at London Book Fair was inaugurated by Sujit Ghosh, Deputy High Commissioner, High Commission of India, London along with Gareth Rapley, Director, London Book Fair, Prof. Milind Marathe, Chairman, NBT-India, and Yuvraj Malik, Director, NBT-India, in the presence of other Indian and foreign publishers, trade visitors, buyers, literary and rights exchange agents, distributors, translators, foreign rights managers, etc.

A standout event was the panel discussion on the “Dynamics of Multilingual Market of India” which was held at LBF’s International Markets Theatre. Chaired by Prof. Milind Marathe (Chairman, NBT-India) with Yuvraj Malik (Director NBT-India) delivering the keynote address, and moderated by Kanchan Wanchoo Sharma (Head-Exhibitions NBT-India); the panelists included Prashant Pathak (Director-Publishing Operations, Prakash Books), Ajay Mago (Publisher, Om Books Publishing) and Aditi Maheshwari (CEO, Vani Prakashan Group). The discussion delved into the transformative impact of India’s National Education Policy 2020 on multilingualism and explored the nuanced opportunities within India’s multilingual publishing market.

A central theme of the INDIA showcase was the series of events and book launches hosted within the INDIA Stand.

India’s presence at the London Book Fair reflects its ascendancy in the global publishing arena. Currently ranked fifth globally, with an industry valuation between US$10–12 billion and experiencing a Compound Annual Growth Rate (CAGR) of 19%, India’s publishing sector exemplifies a successful blend of traditional print and modern digital formats.

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