Browsing Tag

July Aug 24

PubliCon 2024: Technology reshaping the future of publishing

FICCI organized “PubliCon 2023” with the theme“Technology Reshaping the Future of Publishing” on July 25, 2024 at FICCI, New Delhi. Addressing FICCI’s annual conference, Dr. Akhilesh Gupta, Former Secretary - SERB & Senior Advisor, DST,…

Empowering Authors and Bookstores in the Digital Age

In a rapidly evolving scenario, where traditional bookstores and independent authors often struggle to find their footing, innovative solutions are crucial. Smita Dwivedi talks to Anmol Ratan Sachdeva, the founder behind a brand that…

Effective marketing trends in publishing!

Janani Rajeswari. S features two publishers from Tamil Nadu who talk about how a mélange of both traditional and new marketing trends is necessary to reach out to readers.

Reaching and engaging readers effectively!

Through curated displays, staff recommendations, and book events like author signings and readings, bookstores help spotlight both new releases and classic works. Here, Chetanram Shewale of Dhyaas Bookstore, shares more.

How to improve reading habits

It is a serious matter the people are getting more into scrolling through social media rather than sitting down with a book or newspaper. Why are people running away from reading books? Narender Kumar Verma of Diamond Pocket Books shares…