Marketing

No matter how good a book is, for better success, it has to be properly promoted. To earn the title of “bestselling,” one has to follow the modern ways to promote a book. To understand the algorithm of book marketing nowadays, Smita Dwivedi…

shares Gaurav Sabharwal, Managing Director-cum-CEO of Prakash Books India.

shares Vijay Ahuja of Delhi Book Store, which has been into book distribution for the past seven decades and is still growing strong. Here, he shares the changes in the book distribution process and why distribution seems to be challenge…

says Prateek Ahuja of Delhi Book Store, which has been serving its customers for 70 years now. The bookstore is a preferred destination by librarians, researchers, medical aspirants, doctors, engineers, architecture, fashion designers,…

Opines Prashant Jain, MD, Indica Publishers & Distributors Pvt Ltd, (an ISO 9001:2008 certified company) in conversation with Varsha Verma. Book trade has developed a lot over the years and there are many more new players in the field.…

shares Ramesh K Mittal, director, DK Agencies (P) Ltd. Besides taking care of book distribution and publishing under their Lifi Publications imprint, they also run a charitable clinic, a physiotherapy centre, and a library, besides…

- on Twitter, Facebook, LinkedIn, etc. Social media marketing or promoting through online social media is the hottest trend in marketing today, embraced by both solo entrepreneurs and major corporations alike. Even publishers today are…