Title on five decades of advertising in India released

Monojit Lahiri, renowned communication practitioner specializing in advertising, cinema and popular culture; Arun Chaudhuri, author; Ravinder Zutshi, dy. managing director, Samsung India Electronics Pvt Limited; Kishore Chakraborti, VP, Consumer Insight &HFD, McCann, New Delhi; Mohit Hira, CEO & publisher, Open magazine.Leading lights from corporate and advertising world attended the launch of Arun Chaudhuri’s new book Indian Advertising: Laughter and Tears at a glittering function held at New Delhi today. The book has been published by Niyogi Books. Ravinder Zutshi, dy. managing director, Samsung India Electronics Pvt Limited, released the book.

Indian Advertising: Laughter and Tears captures the evolution of the advertising profession from 1950 till the present times. Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession. The book begins at a time when companies looked for full-service ad agencies that presented creative, media and PR services. It ends at a time when companies are no longer interested in full service agencies.