Doraemon comes calling…
Combining education with entertainment, BPI India Pvt Ltd, is all set to offer a series of magic and mischief games and a range of stationery – all related to the favourite cartoon character Doraemon. The new media of communication and education have greatly influenced children’s publishing today. As the reading habits in the young have taken a plunge, the communicators have been forced to take the media into account.
Research shows that television programmes and cartoon serials are instrumental in directly communicating with children today. Many international and Indian cartoon characters have been ruling children’s primetime slots for a long time now.
BPI India Pvt Ltd, a S. Chand Group Company, has been successful in reaching and educating children through popular cartoon characters that children identify with. A lot of cartoon brands owe their popularity to the visibility and recall value offered by the publishing ventures of BPI India Pvt Ltd today. Doraemon is one such cartoon character that is popular among children and adult alike.
BPI India Pvt Ltd has conceptualised, designed and published a large number of books and toys for children based on the beloved Doraemon and his friends. These include colouring and activity books, slam books, die-cut colouring books, preschool workbooks, early reading and writing books and books on Sudoku and word search. These books have been doing considerably well with preschool kids. Besides these, BPI India Pvt Ltd has also created a broad range of interesting puzzles, a lot of innovative and educative board games and creative activity packs with Doraemon. These products have been hugely successful because of their unique concept and design.
Creating toys that are out of the box has always been a plus at BPI India Pvt Ltd. In tune with the magical properties of Doraemon, the company is soon going to release a series of magic and mischief games with Doraemon. These games are sure to engage children in the fun world of magic and illusion.
The company is also in the process of launching a range of stationery and ‘back to school’ products based on Doraemon. These items will include pencils, erasers, sharpeners, rulers, crayons, pencil boxes, pocket diaries and a lot more. The brilliant design of the items combined with the mass appeal of Doraemon will surely make the items a hit with children.
Riding on the popularity of Doraemon, BPI India Pvt Ltd continues to create and launch diverse range of books, puzzles, board games and other products that aim to combine education with entertainment.