“The future of print books lies in innovation and sustainability”

The quality of print directly affects the reader’s experience, from the clarity of the text to the durability of the book. High-quality printing also adds to the book’s aesthetic appeal, making it a tangible object of value that can be cherished and preserved. Furthermore, it helps to convey professionalism and credibility, which can boost the reputation of both the author and the publisher. In a competitive market, well-executed print production can set a book apart, helping it to stand out on shelves and making it a more desirable item for readers.

Here, Ajay Mago, Publisher, Om Books International, shares more about the important factors to be kept in mind while printing books. Excerpts.

AABP: Could you share a bit about your publishing house and the types of books you specialize in?

Ajay: Our publishing house focuses on bringing diverse voices to life, specializing in fiction, non-fiction, children’s literature, and illustrated coffee table books. We are passionate about curating works that inspire, educate, and entertain readers across all age groups.

AABP: What are your primary considerations when selecting a printer for your books?

Ajay: We prioritize quality, reliability, and alignment with our values. The printer’s expertise in handling our specific genres, including vibrant illustrations or unique formats, is also critical. Additionally, timely delivery and responsiveness to feedback play a key role.

AABP: What factors do you prioritize in the printing process?

Ajay: Quality is our top priority—whether it’s the clarity of text, durability of binding, or vibrancy of colors in illustrated books. Sustainability follows closely; we strive to use eco-friendly materials and processes. Cost is a consideration but never at the expense of quality or our environmental values.

AABP: Do you have any specific printing preferences or requirements, like paper type, binding, or finishes?

Ajay: For children’s books, we prefer durable, art paper to enhance illustrations, while trade paperbacks typically use uncoated, cream-colored wood free paper for readability. Depending on the project, we may opt for special finishes like embossing, spot UV, or foil stamping to create a premium feel.

AABP: How do reader expectations around print quality impact your publishing decisions?

Ajay: Reader expectations shape everything we do. A poorly printed book can diminish the reading experience, so we invest in ensuring every product feels high-quality and visually appealing, which helps build trust in our brand.

AABP: What are some of the challenges you face in book printing?

Ajay: Maintaining consistent quality across large print runs, balancing cost with sustainability goals, and meeting tight deadlines can be challenging. Additionally, ensuring availability of premium materials in today’s supply chain is an ongoing issue.

AABP: How important is sustainability in your choice of printing partners and materials?

Ajay: Sustainability is a core value for us. We actively seek printing partners who use recycled or FSC-certified paper and employ eco-friendly inks and energy-efficient processes. This is becoming increasingly important to our readers as well.

AABP: How has technology influenced your approach to publishing?

Ajay: Technology has revolutionized our approach. Print-on-demand has reduced waste by allowing us to print only what’s needed, while digital printing makes it easier to produce small, customized runs cost-effectively. These advancements have also expanded accessibility to niche markets.

AABP: Why do you believe print books will continue to be relevant in an increasingly digital world?

Ajay: Print books offer a tactile and emotional connection that digital formats can’t replicate. Readers appreciate the sensory experience of holding a book, flipping pages, and even the scent of paper. This tangible quality makes books timeless and ideal for gifting.

AABP: What do you think the future holds for print books and the book printing industry?

Ajay: The future of print books lies in innovation and sustainability. We see an increased demand for environmentally responsible materials and unique, high-quality finishes that make print books collectible. Hybrid models integrating print and digital formats will also thrive.

AABP: Are there any specific goals or innovations your publishing house is excited about for the future of book printing?

Ajay: We are working toward achieving a fully carbon-neutral production process.

AABP: Anything else you would like to add?

Ajay: We believe that publishing is about more than just books—it’s about creating lasting connections and experiences for readers. While technology continues to shape the industry, the essence of storytelling through print remains as powerful as ever.