July August 2024

EDITORIAL
Navigating traditional and modern bookselling strategies!

PUBLISHING NEWS

MILESTONE
Huge contribution of NBT-India in nation building

FACE-TO-FACE
A glimpse into the international activities of BCBF!

AUTHOR IN FOCUS
Immediate feedback from readers is responsible for my success

VIEWPOINT
The vital role of book fairs in the evolving world of publishing!

COVER STORY
How to improve reading habits

Reaching and engaging readers effectively!
Effective marketing trends in publishing!

TRADE PUBLISHING
The marketing plan has to
have an integrated approach”

CONFERENCE IN FOCUS
Indian Publishers Conference 2024 unlocks digital frontiers in publishing

VIEWPOINT
Delhi Book Fair’s calls for urgent revival

SPOTLIGHT
The French Institute in India announces the Villa Swagatam 2024-2025 laureates

AI IN PUBLISHING
Embrace the possibilities of AI but be mindful of the ethical considerations

BOOK PROMOTION
Empowering Authors and Bookstores in the Digital Age

CONFERENCE IN FOCUS
PubliCon 2024: Technology reshaping the future of publishing