Pegasas launches new audiobook solution with Beat Technology

Lithuania’s largest book retailer and part of Alma Littera group, Pegasas,which also includes country’s largest publisher, has gone live with an app experience, using Beat Technology, for its growing audiobook buyers and furnished it with a wealth of exclusive titles unavailable on other services.

Nathan Hull, Beat Technology’s CSO said, “Increasingly we are growing our relationship with book retailers across Europe as well as publishers. There’s a growing demand for retailers to tangibly retain a connection with their book buyers. Much like our friends Thalia in the German markets or Carturesti in Romania, Pegasas is a fantastic example of a leading book retailer understanding the benefits of apps and digital audio as part of their retail eco-system.”