Let’s continue to nurture the love for reading!
The book industry is constantly evolving, embracing new technologies and developments. Bookselling has also been impacted significantly. Online bookstores have gained significant popularity in India due to the convenience they offer. Platforms like Amazon, Flipkart, and Snapdeal have witnessed substantial growth in the sale of books.
E-books have gained traction, especially among tech-savvy readers who prefer the convenience of reading on electronic devices such as e-readers, tablets, or smartphones. Many publishers are now releasing e-book versions simultaneously with physical copies, and several platforms, such as Kindle, have gained popularity for e-book distribution.
But, brick-and-mortar stores have their own charm and are devising new ways to attract audience. To enhance the overall reading experience, several bookstores in India have adopted a café-like atmosphere. These bookstore cafés provide readers with a comfortable space to browse books, enjoy a cup of coffee, and participate in literary events like book launches, author signings, and book club meetings. Such spaces aim to create a vibrant community of readers and foster engagement with books.
In this issue, we are focusing on the changing dynamics in the bookselling industry in India. As Sandeep Gulia, Category Head, WHSmith, puts it, “To bridge the gap between online and offline now book stores have started incorporating technology into operations like mobile app for browsing titles available at store, current hotsellers, WhatsApp groups for personalised recommendations and book reviews.” While, Aakash Gupta, Managing Director, Crossword Bookstores Pvt Ltd, says, “As a good business model, our challenge is to be agile and adapt fast to the changing trends.”
Ajay Mago of Om Books International says, “By cultivating a sense of community, bookstores have managed to create a loyal customer base that values the tangible experience of browsing physical shelves, attending author signings, and participating in literary discussions.”
There’s so much happening in the industry and let’s continue to nurture the love for books. Happy reading!