Exhibitions



The advancement in technology and modernity may take place at any extent but our traditional values do not take us away from our ancient roots. At the recently concluded New Delhi World Book Fair, book-lovers were fascinated with the scriptures written on palm leaves in several Indian languages like Tamil, Sanskrit, Kannada on one hand and browsed through the digital books on the other. Screening of meaningful movies, literary events, children workshops, seminars, etc. kept the Pragati Maidan alive for all the nine days of the book fair. Here’s more on this biggest book fair in India. The 20th edition of the New Delhi World Book Fair which saw participation of over 1,300 Indian and foreign publishers was successfully held at Pragati Maidan, New Delhi from February 25-March 04, 2012. First held in 1972, the fair is organized after every two years by the National Book Trust (NBT) and is today the biggest book-event in the Afro-Asian region.

Though the book fair attracted huge number of book lovers across the country, the timing was such that many school children missed out to attend the fair, due to their looming school examination pressure. As Kapil Aggarwal of Hachette India puts it, “In my opinion, this time fair was dull as the dates are colliding with school annual examinations. Otherwise, it would have been much better. Still, for us it was a good show as we met with many serious buyers, who were interested in our range of books.”

The inauguration…

“It was forty years ago in 1972, when the first New Delhi World Book Fair was held. I am delighted to know that the New Delhi World Book Fair, today, has become one of the biggest book fairs in the Afro-Asian region”, said Kapil Sibal, hon’ble minister of Human Resource Development, Govt of India, while formally declaring open the 20th New Delhi World Book Fair at Pragati Maidan, New Delhi.

Talking about the publishing scenario in the country, Sibal said that India is perhaps the only country that publishes books in forty languages and not only this, India ranks third after USA and UK for publishing books in English. He was of the opinion that despite the growth of technology and increase in use of internet, printed books will not take a back seat. In fact, they will only complement each other. “I’m looking forward for all children of India accessing any information they require through tablet ‘Akash’ without paying anything,” he added.

Prof Manoj Das, eminent author and professor of English at Sri Aurobindo International University, Pondicherry presided over the function. He felt that there should be increase in the number of translations of the books as translators introduce the world unknown to us. Prof Mridula Mukherjee of Centre for Historical Studies, Jawaharlal Nehru University, was the guest of honour on the occasion. She brought into light the fact that great freedom fighters of India like Dadabhai Naoroji, Gopal Krishna Gokhale, Bal Gangadhar Tilak, Aurobindo Ghosh, Mahatama Gandhi, Subhash Chandra Bose, and Dr BR Ambedkar were not only voracious readers but also great intellectuals and writers. They all laid the foundation of freedom struggle through their writings. She said that National Book Trust (NBT) has been carrying forward the tradition by publishing books on these great personalities.

Prof Bipan Chandra, chairman, NBT welcomed the participants, dignitaries and guests present on the occasion. Sudhir Malhotra, president, Federation of Indian Publishers; Ramesh Mittal, chairman, CAPEXIL; Kailash Balani, president, The Federation of Publishers’ & Booksellers’ Association in India; AK Sharma, general secretary, Akhil Bhartiya Hindi Prakashak Sangh; Dr PC Bhanu, president, Association of Indian Publishers and Booksellers; Kamal Arora, president, Federation of Educational Publishers in India and Parmil Mittal, president, Delhi State Booksellers’ & Publishers’ Association were also present on the occasion. MA Sikandar, director, NBT proposed the vote of thanks.

The vast & varied display of books…

For the benefit of the visitors, the organizers had bifurcated the display of books in eight different categories, besides five special pavilions. The categories included English books; foreign participants; books on social sciences & humanities; books on Hindi language; educational aids, CDs, games & miscellaneous; books on science & technology; books for children and educational books. The books on spirituality and religion were major hit among the visitors and so were the children books.

While, the five special pavilions included the theme pavilion, Delhi Pavilion, Rights Table, Tagore Pavilion and Children’s Pavilion.

The theme pavilion: the cinematic angle…

The Theme Pavilion which commemorated the celebration of 100 years of Indian Cinema attracted a large number of book lovers as well as cine buffs. Many film and theatre personalities like Javed Akhtar, Farooq Sheikh, Amol Palekar, Satish Kaushik, Sushma Seth, Muzaffar Ali, Shahbaz Khan participated in panel discussions and other literary activities at the pavilion. NBT in association with National Film Archive of India, Pune, under the section Literature that Walks, Talks and Sings screened some of the classic, black & white and colour movies like Devdas, Pather Panchali, Umrao Jaan, Suraj Ka Satvan Ghoda among others at the Theme Pavilion. On the concluding day, three movies Charulata, directed by Satyajit Ray, Uski Roti, directed by Mani Kaul and Atithi, directed by Tapan Sinha were screened.

Books on cinema were also displayed at the pavilion and many publishers had specially produced books on this subject.

The children pavilion…

The Children’s Pavilion exhibited 1,200 books in several languages and organized several activities for children. Activity based workshops ‘Kabaad Se Jugaad’ and ‘Aao Jadoo Seekhein’ were organized. A skit based on a book was presented by the Rahein Development Society. While, the new website of the National Book Trust, India was launched by MA Sikandar.

In a session ‘Bal Katha Se Cinema Tak,’ Nandita Das, chairperson, Children’s Film Society of India interacted with children. To encourage reading habit among children a play based on a book was presented by Navyug School, Laxmibai Nagar and Butterflies, an NGO in New Delhi. Later, in a mime show Swapan Kumar Sarkar and his troupe performed at the pavilion and raised the issue to save environment. Dr BK Tyagi and his team from Vigyan Prasar in an interesting programme called ‘Science and Magic’ unraveled how scientific fundamentals work behind the world of magic. The evening was enlightened with the traditional folk singing Jugni and folk dances Bhangra, Gidha, Jindua and Sammi of Punjab.

Celebrating Delhi…

To celebrate 100 years of Delhi as the capital of India, a special Delhi pavilion was put-up in which rare paintings and photographs on Delhi were exhibited. The pavilion designed in a circular shape gave a rare glimpse of Delhi’s monuments like Red Fort, Jama Masjid, etc by known and unknown artistes of erstwhile Delhi.

Celebrating the150th birth anniversary of Gurudev…

To commemorate the 150th birth anniversary of Rabindranath Tagore, a special pavilion on the great poet was dedicated at the Fair in which select books on and by Tagore as well as posters, sketches and paintings of Tagore were exhibited. The pavilion was put-up by the Sahitya Akademi.

Rights Table…

A two-day seminar ‘Rights Table’: a forum of Indian publishers to exchange copyright of books was organized at the Rights Pavilion in which many aspects of rights, from translation to digital, from author contracts to translation grants, licenses etc were discussed. MA Sikandar remarked, “This is a new beginning for NBT as it has tried to create a platform for exchange of rights.” While Akshay Pathak, director, German Book Office, the collaborators of the programme remarked, “Although the ’Rights Table’ is a major programme within the publishing industry all over the world, the systems of the copyright exchanges in India is still not fully developed.” Among the publishers who participated in the discussion included Westland, Routledge, HarperCollins, Penguin, Tulika, Olive, Kalachuvadu, Mapin, Karadi Tales, Zubaan and Scholastic.

Books released…

As customary always, during the fair, many books were also released like Bajanama by AN Sharma, Bahudha and Post 9/11 World by Balmiki Prasad Singh, NBT Catalogue in CD Format, My World Within by Kapil Sibal, minister for Human Resource Development, Govt of India, Jauhar-E-Adakaari by Latafat Hussain Kazi, Urdu Aur Bollywood by Suhail Akhtar Warsi, Bhartiya Samaj: Rashtravaad Aur Premchand by Jitendra Srivastava, Bye-Bye by Krishna Bihari, Bhupen Da: The Bard of Brahmaputra by Kamal Kataky and Devajit Bhuyan, Indira Goswami: Pain and Passion edited by Uddipana Goswami, Never Let Me Go by Sachin Garg, Aurat Ki Awaaz by Nasira Sharma, Katha Circus by Prash Manu, Kiska Hai Asmaan by Savita Bhargav,Gudia Bhittar Gudia by Maitreyi Pushpa, etc.

Readworthy Publications has a wonderful day for the book lovers, as they launched three new books in a day. The books titled Happy Days in China; A Mountain Girl; and Love Cocktail. All these books were released back-to-back by renowned personalities in the presence of Shalaj Mittal of Readworthy Publications (P) Ltd and Ramesh Kumar Mittal, vice chairman, CAPEXIL. Padma Shri Dr Shyam Singh Shashi, director general (retd), Publications Division, Government of India; Pradeep Tamta, member of parliament; and Shivgopal Mishra, general secretary, All India Railway Federation, did the honours of releasing these books. The authors and publishers praised the role of Writers Choice which facilitated the publication of these books. Happy Days in China, authored by Anuradha Shukla, is a travelogue and presents first-hand account of her experiences of Chinese life and culture. While, A Mountain Girl and Love Cocktail are novels and written by Manesh Pal ‘Mrinmay’ and Upendra Sahami, respectively. The important features of all these books is that they all are written by youngsters.

The innovations this year…

Many interesting features like interactive kiosks stationed at various spots in all the halls to facilitate visitors to get information about publishers, Hall and Stall numbers, etc and the Souvenir Shops with slogans on books inscribed on coffee-mugs, T-shirts, fridge magnets and caps were major hit among people, especially young.

The entertainment angle…

To make the fair more interesting and entertaining, several cultural programmes in evening were organized by Sahitya Kala Parishad at Lal Chowk. The last day of the fair was dedicated to the folk-dances and folk-songs of Gujarat, Haryana and Maharashtra.

The feedback…

Vast stall of Star Educational Books Distributor Pvt Ltd at the fair attracted every visitor passing by. A wide display shelving all their scientific, technical and research books were on exhibits. “Though we have not introduced any new titles during the fair, our existing range is quite enough to pull a good number of our existing customers and the new ones as well,” told Ajit Singh of Star Educational Books Distributor Pvt Ltd.

“These kinds of trade shows are very important for us. We are here not for sales but for the promotion of our brand. Here, we got the opportunity to meet with several genuine buyers, who are going to give us big business even after this. In terms of general buyers, we also got good response as well,” said Apoorva Garg of Brijbasi. Similar views were shared by Bikash Niyogi of Niyogi Books who said that the show was successful for them and they received very good business proposals at the fair.

“This fair is quite a good platform to interact with who is who of the industry as well as customers,” said Virender Kumar Arya, director, AITBS Publishers, who displayed a vast range of low priced textbooks. In addition, the publishers took the fair as an unmatched opportunity to launch more than a couple of textbooks as new magnetism to their customers.

Naveen Joshi of S Chand said, “We have a great show in terms of sales since start. Students are pouring from all over to our stand to get the book of their choice. One of our Grammar Book is selling like hot cakes, we are selling several copies every day.”

“I am very happy with this edition of World Book Fair; we have increased our fair sales turnover remarkably. We offer the best children books in terms of quality and content as books are going to create the biggest impact on young developing minds,” said Ved Chawla of Dreamland Publications.

While, Lakhmi Khilani, director, Indian Institute of Sindhology rated the 20th New Delhi World Book Fair as an incredible expo worth to be participated in years to come.

While Amit Bansal of Amit Publishers & Distributors was of the view that the arrangements at the fair should have been further better, in terms of the infrastructure, etc. Similar views were echoed by Manish Rajoria of Aadarsh Pvt Ltd who said that the location of Hall 14 (Children’s pavilion) was too far for the visitors from other halls.

Even the visitors were happy with the fair. As Meeta, an avid reader puts it, “I eagerly wait for this book fair to buy books and I love the discounts which I get here.” While Himani Aggarwal, a concerned mother added, “My kids are young, so I come here to get some good educational books for them. This time I found many other interesting things like brain games and educational tools as well. I am taking good things home and feel it is good to spend money on such things.”

The show also attracts buyers from libraries. “I am a social worker and have my own library as well in a remote village of Haryana. So, I always come to this fair to update my book bank for over 20 years,” told Yash Pal Chaudhary, an octogenarian.

All in all, the book fair was a huge success – the exhibitors generated good sales and the readers appreciated the vast display of books – the wealth of knowledge.



Furthering the best practices in book publishing Featuring the largest ever seminar programmes, biggest ever Market Focus Pavilion marking China’s impressive presence and a host of new international companies...the London Book Fair 2012 concluded successfully. There was also good presence of Indian majors, with around 58 exhibitors including those with base at US and UK. Seeing the huge potential at the fair, many exhibitors like NCBA and JP Brothers were willing to go for bigger size stalls in the next edition of London Book Fair. The trends clearly pointed that after excelling in manufacturing, now China is all set to lead publishing world via cultural route, with internationalization of Chinese companies. Another important observation was that visitors from Africa need to be focused more. One of the major international trade book fairs, the London Book Fair, held during April 16-18, 2012, concluded successfully, with effective presence of over 1,500 exhibitors from 57 countries including India, and its largest ever Market Focus Pavilion. Over 70 new individual international companies were exhibiting, with representatives from five new countries - Brazil, Flanders, Hungary, Hong Kong and Lithuania. A vibrant seminar and events programme, rebranded Love Learning for 2012, featured a schedule of over 400 seminars and events. CAPEXIL from India arranged the Buyer Seller Meet but with limitations of conducting it on the last day and the buyers busy at their respective stands, the purpose could not be served. Interestingly, there were over 584 tables at the International Rights Centre.

The Market Focus

The Market Focus 2012 placed China’s publishing and literary industries in the spotlight. Featuring over 180 Chinese publishers showcasing the different aspects of publishing in China, the Market Focus Pavilion also included a wide range of professional and cultural events and industry debates covering a wide range of topics from education, literature to copyright, created to support international publishers’ understanding of the Chinese market - as well as giving UK audiences a rare opportunity to meet and interact with a new generation of Chinese writers.

The Indian Noon

With initiative of top ten book printers from India, to present Ability, Affordability and Adaptability of Indian book printers community and highlight Indian Bookonomics, a get-together ‘The Indian Noon’ was organised on the opening day of the show. Aiming to enable overseas book publishing majors to discover India having enormous hunger for books, this conference focused on India’s capabilities to offer a raft of services to the world market. Presenting the overview of Indian book printing industry, Pramod Khera of Repro India Ltd emphasized on the strengths and potentials of the Indian market. “In Indian print industry worth US$ 20 billion, there are over 2,50,000 presses, and leading printers are constantly enhancing their capacities, investing in a big way to provide better service to the world’s publishing majors. With establishment of the proposed state-of-the-art ‘Book City’ in India, we shall be able to offer the best in the competitive environment for the benefits to publishers worldwide,” he said, addressing over fifty attendees.

The panel discussion on ‘Discover Indian Bookonomics – its Ability, Affordability Adaptability’ was chaired by Dominic Mills, group editor, Redwood while the panelists included Neil Badford, divisional production director, Random House; David Murray, operations director, HarperCollins Publishers; and David Hetherington, vice president for academic educational merchandising and digital printing, Baker & Taylor.

It was disheartening to see that none from the audience added at the panel discussions. Also, it would have been better if some informative literature on Indian book printers were distributed amongst the attendees, like the Hong Kong publishers and printers did at their event ‘Soaring Creativity.’

Digital Zone

Expanding its digital offering, this year the Digital Zone, located in Earls Court Two, featured two Digital Zone Theatres, as well as a whole area dedicated to App development. An increased programme of digital seminars included What's App? The Relevance of the App World to Publishers with panelists including Adrian Laing, director, Laing & Co, Max Whitby, CEO Touch Press and Stephen Palmer, managing Director, Lonely Planet; The Great Debate, the now annual lively session between publishers old and new, who debated “The Fight for Survival”; a session on Creating E-books with Chris Jennings, Oxford Brookes University; as well as Core Skills for Digital Publishing with Neil Morrison, author; Steve Connolly, Digital Directory, Hodder Education; Helen Kogan, managing director, Kogan Page and Susan Kavanagh, partnership manager, Skillset. Indian participants like Aptara were also prominently present at the zone.

Children’s Zone

The Children’s Innovation Zone, one of the largest at the Fair, featured over 30 presentations over three days, with everything from World Atlas apps from Barefoot Books, teaching reluctant boy readers to read with blogs by Seven Arches, to a Weird but True app from National Geographic.

Cook Book Zone

Internationally renowned chefs from Malaysia to Portugal to China took part in cookery demonstrations throughout the show in the Cook Book Zone. Chefs this year included Jimmy Yang Jimei from China, bestselling Indian cookery books by author Mridula Baljekar and Le Cordon Bleu teaching chef Eric Bediat.

Lifetime Achievement Award Ceremony

This award recognises an individual who has made a truly significant mark in the sphere of global publishing. This year’s recipient was Jorge Herralde, director of Editorial Anagram, for his ceaseless work to promote the international reputation of Hispanic literature.



The countdown for the New Delhi World Book Fair 2012 has started…. The show looks promising with new brand image, better foreign participation and studded with literary events and book launches. The icing on the cake is the international rights exhibition on books on Indian cinema, which is sure to attract the glitterati from cinema as well. To be held at Pragati Maidan, New Delhi from February 25 to March 4, 2012, the 20th edition of New Delhi World book Fair is poised to be the best. The show is organized by the National Book Trust (NBT), India which is leaving no stone unturned to make this show a bigger and definitely better than previous years.

As per MA Sikandar, director, NBT, the fair has a new brand image this time. The logo has been redesigned to give it a fresh international look. “We have created a series of ad campaigns not only in print but also on radio and social networking sites, to attract a wider participation,” he added.

The 2010 edition of the New Delhi World Book Fair was spread over an area of 42,000 sq m and showcased more than 1,200 exhibitors from India and abroad. “This time, more than 1,500 exhibitors would be participating in the fair, with around 30 foreign exhibitors as against 12 last year,” he shared.

As a first for this show, National Book Trust and German Book Office, New Delhi are organising a ‘Rights Table’ event during February 28-29, 2012 at the fair grounds to encourage exchange of copyright of books among Indian languages including English. It will also tackle major issues and challenges in the area of rights and licences. It will look at discussing the many aspects of Rights in the world of books, from translation to digital, from author contracts to translation grants. It will also look at participation at international trade fairs and how to make the most of it. The unique platform will also provide the opportunity for Indian language publishers to discuss rights and contracts individually with other Indian and international language publishers.

“Besides, there would be over 50 literary events covering diverse range of subjects pertaining to the publishing industry,” told Sikandar. Besides, visitors can look forward to a lot of new book launches at the show, including a book by Kapil Sibal.

Not only this, Delhi Government would be actively participating in the show under their ongoing project ‘100 Years of Making of New Delhi.’ “Similarly, Ministry of Culture will be actively involved and will showcase Tagore books, as a part of celebrating 150 years of Rabindranath Tagore,” shared Sikandar.

Another major attraction is the international rights exhibition on books on Indian cinema, which will draw many well-known popular personalities from Indian cinema. “Infact, we are expecting at least 30 percent more footfalls than the 2010 edition,” concluded Sikandar happily. Apart from this, Sikander also revealed that NBT is trying to provide an opportunity for Indian exhibitors to participate in overseas fair under one umbrella of Indian pavilion.


Children pavilion

a major attraction at New Delhi World Book Fair 2012 The much awaited New Delhi World Book Fair 2012 is entering the 40th year of its foundation. The World Book Fair first organised in 1972 is scheduled to have its 20th edition from February 25-March 04, 2012 in Hall Nos 1-14 at the Pragati Maidan and Children’s pavilion would be one of the major attractions at the show. The organisers National Book Trust is buzzing with preparations for this mega event. Exhibitors from more than 26 countries will be participating in more than 2,300 stalls. A special attraction of the show would be the Children’s Pavilion in Hall No. 14.

The National Council for Children Literature (NCCL) of the NBT called a special meeting on January 20, 2012 to introduce the NCCL’s plan and also to invite suggestions from various schools and NGOs working in this field including representative from All About Book Publishing (magazine on book publishing industry).

The meeting was chaired by MA Sikandar, director, NBT and Arvind Kumar, an eminent publishing professional and also former director of NBT. Sikandar emphasised that children books form the basis of reading habits and the whole publishing industry is dependent upon the reading habits of any country. Bookfairs, tradefairs and literary festivals are the epicenter of creating book mindedness. He showed concern over declining reading habits among the children and attributed it to the burden of text books which is taking them away from general reading per se.

“Childhood is the right time to catch them young so that they develop the habit of reading for the rest of their life,” he said. He also believed that all should not be left to the government and we as a society also have a responsibility and a role to play.”

While, Arvind Kumar expressed his views on the present scenario of reading habits. He mentioned a survey which presents a very dismal picture of India as a reading nation. He opined that NCERT can play a prominent role by making text books more interesting and student friendly. He also stressed that rural India should be the focus as these rural children need to fit in the urban scenario with the help of developing reading habit.

Farida M Nayak, joint director of NBT informed that NBT is organising a national seminar on an issue concerning children literature. There will be two special issues of Readers’ Club Times and a ‘book march’ will be organised where thousands of school children will participate to create awareness about books and reading. The children pavilion will also hold an exhibition of selected children books in Indian languages including English.

The organisers also shared that the promotion of the book fair will be given a professional touch. The activities of the fair will be highlighted on FM Radio, TV and print media. Besides, various innovative methods would be employed to make the fair a grand success. The arrangement of the stalls would see a huge improvement over previous years and will be visitor friendly. Book fair merchandise will also be available as mementos for the visitors to the New Delhi World Book Fair.

– GS Jolly


There’s something for everyone at London Book Fair

Now in its 41st year, the London Book Fair continues to be the global market place for rights negotiation and the sales and distribution of content across print, audio, TV, film and digital channels. Scheduled to be held from April 16-18, 202 at Earls Court, London, the London Book Fair 2012 will showcase 2,000 international exhibiting companies and will organise over 250 seminars and events. It is set to attract over 24,500 publishing professionals, who can attend comprehensive and varied educational seminars, interviews, workshops and demonstrations taking place throughout the London Book Fair.

The London Book Fair serves the whole of the publishing industry. The exhibitors would include from a cross-section of segments like publishers, literary agents, content providers, digital solutions, wholesalers, distributors, online service providers, non-book product suppliers, service providers for publishers, suppliers for booksellers, book packagers and remainder and promotional dealers.

The London Book Fair Market Focus initiative is a key opportunity for UK and international publishers to liaise with their foreign counterparts, and seek out and capitalise on new business partnerships. This time, the China Market Focus and the associated cultural programme will place a spotlight on contemporary China authors and China as an important publishing arena.

The 2012 edition will see a Digital Minds Conference, where visitors can choose from sessions on cutting-edge thinking on mobile opportunities, content platforms, new business models and innovative distribution solutions. There would be panel discussions, dynamic discussion and networking sessions.

While, the Love Learning seminar and events will cover a variety of topics like digitization to libraries, legal issues and territoriality, children’s publishing, self-publishing, literary translations, Author of the Day interviews and culinary demonstrations – infact there will be something for everyone! Besides, ‘An Introduction to Rights Workshop’ will have a dedicated panel of experts to offer insight and advice for selling rights in an increasingly complex landscape.

Indian exhibitors@London Book Fair*

  • Ane Books Pvt Ltd
  • B Jain Publishers Overseas
  • Brijbasi Art Press Ltd
  • Combined Academic Publishers Ltd
  • Designwallas
  • Discovery Publishing House Pvt Ltd
  • E-Edit Infotech Pvt Ltd
  • Gopsons Papers Ltd
  • HTC Global Services (India) Pvt Ltd
  • International Print-O-Pac Limited
  • Jaypee Brothers Medical Publishers (P) Ltd
  • MS Bhalla & Co Pvt Ltd
  • Manipal Technologies Limited (formerly Manipal Press Ltd)
  • MD Publications Pvt Ltd
  • Mosaic Press
  • Motilal (UK) Books of India
  • Munshiram Manoharlal Publishers Pvt Ltd
  • PHI Learning Private Ltd
  • Repro India Ltd
  • Sterling International
  • Visual Quest India
  • Multivista Global Ltd
  • Nutech Print Services
  • l Om Books International
  • PSI/Publishers Services International
  • Combined Book Exhibit
  • Roli Books
  • Prints India
  • Replika Press Pvt Ltd
  • Vishv Books
  • Jayant Printery
  • NCBA (UK) Limited
  • New Age International Pvt. Ltd
  • Apple Publishing International Pvt Ltd
  • CBS Publishers
  • Dreamland Publications
  • IK International Pvt Ltd
  • Impelsys India Pvt Ltd
  • Integra Software Services Pvt Ltd

(Compiled from London Book Fair website as on 5 Feb 2012).



To commemorate hundred years of Indian Cinema, National Book Trust, India organised a special theme pavilion on Indian cinema and literature - POINT OF VIEW: An International Rights Exhibition of Books on Indian Cinema (towards hundred years of Indian cinema). This special pavilion aimed at showcasing and documenting publications on cinema in India by bringing out an Annotated Rights Catalogue. It also highlighted the role of the publishing industry and contribution of the cinematic medium towards popular culture. Smita Dwivedi brings an update of cinematic nine days at New Delhi World Book Fair. The 20th edition of New Delhi World Book Fair, which celebrated 100 years of Indian Cinema drew a large number of book lovers and cine buffs. Many film and theatre personalities like Javed Akhtar, Farooq Sheikh, Amol Palekar, Satish Kaushik, Sushma Seth, Muzaffar Ali, Shahbaz Khan participated in panel discussions and other literary activities at the pavilion.

NBT, in association with National Film Archive of India, Pune, under the section ‘Literature that Walks, Talks and Sings’ screened some of the classic, black & white and colour movies like Devdas, Pather Panchali, Umrao Jaan, Suraj Ka Satvan Ghoda, etc. On the concluding day, three movies - Charulata (directed by Satyajit Ray), Uski Roti (directed by Mani Kaul) and Athithi (directed by Tapan Sinha) were also screened.

Books & cinema…for a noble cause

“Cinema has a lot of power. Indian cinema is unique for two of its important attributes, first its great unifying power in a country as diverse as ours and second, its immense contribution in promoting the country abroad,” said SY Quareshi, chief election commissioner at a programme titled ‘The Legends of Cinema who Fought with Cancer.’ On the occasion, Quareshi released a poster and a Pink Ribbon Book Tag as Corporate Social Responsibility of the book industry to contribute one rupee for every single book sold. He also handed a cheque from the publishing fraternity to Dr Lal, representative of Indian Cancer Society.

Speaking on the occasion, Sandeep Marwah, director of Asian Academy of Film & Television and the founder of Noida Film City said, “There has been a tendency to separate cinema from serious literature. I am happy that this book fair has demolished that myth.”

Sushma’s stageplay

Eminent theatre and film personality, Sushma Seth who has worked in famous television serial Hum Log and several films read out passages from her book titled Stageplay: The Journey of an Actor. During the session, she shared her experience as a theatre and film actor and interacted with people. She said that her thirty years in cinema had been wonderful.

Blurred Images

A panel discussion titled ‘Blurred Images: Representation of the Marginalized in Contemporary Indian Cinema and Literature’ was also organised in which Prof Satish Kumar Verma, film critic from Punjab; Mangesh Dabral, eminent poet, editor and film observer; Asghar Wajahat, noted playwright and scriptwriter; Asad Zaidi, acknowledged poet, critic and publisher and S Anand, editor and founder of Navayana participated. The panelists discussed in length about the politics of representation in mainstream media, arts, literature and cinema in the post-colonial India.

Javed Akhtar released ‘The Company Red’

Javed Akhtar, renowned lyricist released a book titled The Company Red, authored by Shantanu Dhar. Satish Kaushik, famous actor and director and Dipa Chaudhary were also present on the occasion.

Lights, Camera, Rights

A panel discussion on the topic ‘Lights, Camera, Rights!’ was organized in which Amarnath Verma, CMD, Star Publishers; VK Karthika, publisher, HarperCollins; Mitadru Basu, commissioning editor, Oxford University Press and Dipa Chaudhary, chief editor, Om Books International participated.

All the panelists in the discussion were of the view that our books have great potential. Like films, our books are also ambassadors of India and introduce our country to the world. Indian books are popular in the world. Selling their rights in the international market may be difficult but still possible.

Muzaffar Ali revisits Awadh

Muzaffar Ali, renowned film-maker of the movie Umrao Jaan released the book Representation of Awadh Culture in Indian Cinema, authored by Muntazir Qaimi. Prof Imtiaz Ahmad from Jawaharlal Nehru University was also present on the occasion.

Javed Akhtar and Amol Palekar support Urdu literature

Two original titles in Urdu titled Jauhar-E-Adakari, authored by Latafat Hussain Kazi and Urdu aur Bollywood, authored by Suhail Akhtar Warsi were released by Javed Akhtar, renowned lyricist and Amol Palekar, eminent actor and film-maker in a book-release function.

Amol Palekar said that the people of Maharashtra have an obsession for drama and reading as well. He said that a few days back, a book in Marathi was released at a literary function held at Maharashtra and one lakh copies of the book were sold the same day.

Shahbaaz Khan, noted actor mesmerized the audience while delivering the dialogues of the play Amir Khusro to bring into light the significance of the language to convey emotions of a character in a play or cinema. Aneez Azmi, eminent theatre personality and the author of the book also spoke on the occasion.

Adapting Literature

An audio-video presentation on ‘Style and Techniques of Adaptations’ was also given by Santosh Pathare, young film critic. He opined that there is always likelihood of transformations in adaptations and it is not possible to present the literature in similar manner. He said that literature and cinema are two different entities and cannot be compared. He said that a film-maker presents adaptations in his own style. It is necessary to give a new look to a film as an author’s expressions are limited to words only while a film-maker can express his views without a dialogue in a movie. He gave an example of Devdas, which has been adapted differently by different people. For example, one Devdas in which Dilip Kumar acted, later in which Shahrukh Khan acted and most recent one is Dev D in which Abhay Deol acted.

Rajat Barjatya, CEO of Rajshree Media, a sister concern of Rajshree Productions gave a talk on the literary influences of their major films like Uphaar, Nadiya Ke Paar, Hum Apke Hai Kaun, etc. He also gave an audio-visual presentation on their efforts to bring films and other content through new media like internet, mobiles, i-pads etc and interacted with the audience.

Farooq acts reading

Farooq Sheikh, eminent actor in a session on ‘The Act of Reading’ interacted with the audience where he shared his perceptions about books, reading and cinema. The moderator of the session was Avinash Pandey, executive vice president, Star TV.

To familiarize people, particularly young, with works of legendary film-makers like Satyajit Ray, Sheikh said, books on their works should also be written. Talking about the advancement in technology, he said that there is no harm if children use internet to search for good content and information.

Cinema and Literature

Dr Jabbar Patel, eminent theatre and film director discussed about the literary backdrop of his film making with young film critic, Santosh Pathare. He said that he was very happy to see the select books on cinema, posters, camera, etc being exhibited at the pavilion. He also invited NBT to participate in the upcoming Pune Festival to encourage young people towards reading habit. While discussing about representing literary works in the form of a film or drama, he said that adaptations are trans-creations and not transformations. And sometimes it is difficult for a film-maker to present the complete theme of literary adaptations due to technical or other reasons. He also spoke of the creativity of the director who can even turn a small short-story into a beautiful film.

Sahir…Sahir

To commemorate 91st birthday of famous poet Sahir Ludhianvi, a film on the life and work of the poet was screened (Courtesy: Rajya Sabha) in a programme Sahir Ludhianvi Ki Yaad Mein (In Memory of Sahir Ludhianvi). The programme was organized by International Melody Foundation and Star Publications Pvt Ltd. Amarnath Verma, CMD, Star Publishers, an old time close friend of Sahir shared his memoirs with the great poet, he was in tears while remembering his close friend.

Write Film…Right

A workshop on ‘Writing Film Appreciation’ was organized by NBT in association with National Film Archive of India, Pune. While inaugurating the workshop, Vibha Puri Das, secretary, Ministry of Human Resource Development, said that this is wonderful that NDWBF has taken the theme on cinema to encourage young people towards reading habit and was hopeful that through this workshop, they will get to know about different flavours of writing on films. Anil Zankar, a media professional with 30 years of experience in film-making discussed about the art of scriptwriting in Indian context. He said that writing for film is specifically a special task. A script is not complete in itself unlike literature. It is always a draft which undergoes many changes as producers and directors of the film decide what will finally go in the film.

Anupam Siddhartha of SIMC, through an audio-video presentation discussed about various aspects on ‘How to Read a Film.’

Urdu & Cinema

A panel discussion on ‘Urdu Language and Indian Cinema’ was organized for the promotion of Urdu language. The speakers in the discussion were Farooq Sheikh, eminent film actor; Sagar Sarhadi, noted film-writer and director; Javed Siddiqui, noted screen writer and playwright; Salim Arif, eminet theatre activist; Basharat Ahmad Farooq, well-known critic and Prof Aziz Siddiqi, well-known writer and critic. The speakers discussed about the significance of Urdu as a language of communication for common people, print and electronic media. They also discussed about its role in enriching Indian Cinema by providing it with unique idiom, audio-visual form and grammar.

All in all, it was a treat for all book lovers and people who appreciate and love good cinema!



successful beyond controversies

Asia’s biggest five-day literary event of the year, the Jaipur Literature Festival 2012 was successfully held from January 20-24, 2012. As expected, it was an intellectual paradise, with writers swarming not only from India but abroad as well. Though the controversy surrounding Salman Rushdie attending the festival loomed the event, but the event was as successful as ever. The much-awaited Jaipur Literature Festival 2012 was held in the pink city of Jaipur from January 20-24, 2012 at the lush locales of Diggi Palace. The fair has grown significantly over the last five years. This year, the show attracted over 1.27 lakh visitors, almost 100 percent increase over that of the last year.

The inaugural session started with poetry readings from translations of Kabir and Tukaram. The keynote address was given by Purushottam Agarwal and Arvind Krishna Mehrotra. There was a session on little magazines, whose editors talked about casting aside the commercial aspect in order to ensure more freedom of expression in the magazines. Ashok Chakradhar’s humorous and satirical Hindi poetry dazzled audiences and so did Gulzar’s rendition of his latest poems.

Pakistani writer Mohammed Hanif was an audience favourite with his witty one-liners, through all the five days, at various sessions. So was Girish Karnad, as he read some interesting passages from his autobiography. Michael Ondaatje read from his latest book and spoke on the importance of keeping the scene incomplete after a sentence.

There was a little commotion when Jeet Thayil, Hari Kunzru, Ruchir Joshi and Amitava Kumar, were asked to leave the festival after they read extracts from Salman Rushdie’s banned book, The Satanic Verses. But, the festival gained its normalcy soon after that.

Hindi literature was well represented with the likes of Ashok Vajpeyi, Ramkumar Singh, Yatindra Mishra and Chandrakanta, who regaled the audiences with their readings. Malayalam poet K Satchidanandan, Tamil writers Charu Nivedita and Bama Faustina, Cheran, were among those who represented southern literature.

Best-selling authors like Chetan Bhagat and Amish Tripathi attracted huge crowds. Writers like Kunal Basu, Rahul Bhattacharya, Lionel Shriver, Romesh Gunesekara added to the mix. So did social activists and conservationists like Valmik Thapar, Anuradha Roy and Aruna Roy.

If at one session there were readings of Mirabai, the other one had Richard Dawkins comparing religion to a computer virus. The gay writing community was represented by Hoshang Merchant and R Raja Rao.

Some of the interesting topics of discussion included Inglish, Amlish, Hinglish: the Chutneyfication of English; Creativity, Censorship and Dissent; Kavita Kosh: the Rhymopaedia; The Return of the Rishis; Thugs, Emperors and Convicts: the art of Historical Fiction; Journalism as Literature; Writing and Resistance; to name a few.

In all, the festival was a writers’ paradise, where they could meet and interact with the most important people in their life – their readers (though some people commented as where were they?).


Whistling in the Dark: Writing Gender

So what was happening at the Jaipur Literature Festival before the gallant four distracted everybody with their readings from Rushdie’s Satanic Verses?

The festival really began with remarkable observations on shifting attitudes towards various genres today and, of course, discussions on the latest trends in writing and publishing (as usual) – one of them being perceptions and perspectives on writing gender (as usual), except that they weren’t talking feminism here (perhaps not so usual).

R Raj Rao (professor of English and Queer Theory at the University of Pune) and Hoshang Merchant (professor of Poetry and Surrealism at Hyderabad University), both recognised as leading writers of gay fiction in India, came together to discuss gay fiction, queer theory, and the business of being a writer.

Interestingly, some significant points were thrown up by both the speakers during the session: that what used to be gay writing earlier is now queer literature; that there is a difference between queer and queer theory (studies challenging social constructs regarding sexual identity); that gay writers do not find the same place in the writing circles or the society as other writers.

Essentially, the term ‘gay’ was changed to ‘queer’ since ‘gay’ was considered restrictive and left out the three significant others – LBT. According to the speakers, over time, there’s been a shift in Literature reflecting these changes in trends. There has also been a de-centring of normativity (largely heteronormativity or the belief that heterosexuality is ‘normal’ while homosexuality is not). Queer theorists the world over have challenged those assumptions.

Given the current trends, India’s own pride parade – and a rather vibrant one at that post Section 377 repeal, it was interesting that Raj Rao should say the gay movement and gay writing are moving in opposite directions – the former towards acceptance, the latter away from it.

Both the writers agreed that gay writers still do not find the same place in the society as other writers. Merchant said, ‘It’s difficult to be noticed when you’re on the margins. I’m a writer. Why am I a gay writer?’

Rao said, ‘The fact that you’re a writer is overlooked. We’re literary scholars.’ Yet, a dilemma does exist – to assert one’s identity while, at the same time, trying to meld into the conventional stream. It was obvious from his next sentence. ‘If I say that I aspire to be a mainstream writer, I’m denying I’m a gay writer, which is also not the case.’

Rao offered the example of Vikram Seth and said that, as a writer, one should try one’s hand at everything. His statement was immediately and vehemently opposed by Merchant who declared Seth as ‘an enemy in my camp’ because he believed/believes Seth shouldn’t be writing mainstream fiction. That was an interesting moment at the venue since a woman from the audience was up in arms immediately, and more comrade hydra heads would have popped up within seconds had the moderator not put an end to the ‘comments’ from the audience and diverted attention right away.

Regarding ‘self on the page versus self lived’, the authors confessed that it was difficult to say which was more authentic. ‘There’s no “authentic”. There’s been enough platinising. We’re also playing roles,’ said Merchant. ‘Genres are foisted upon the author.’

Addressing the same question, Rao brought back the issue of queer theory. He explained that is precisely what it is about – insincerity, projection, and skirting the core issues.

Both writers also admitted that there has been a constant element of fear in their writerly lives. It is unsurprising in those who have lived under the cloud of Section 377 for several years, first grappling with their own sexuality, and then grappling with talking about it through the medium of their script. Merchant described sitting and weaving together a coherent text as an act of heroism. ‘When I started, there were no gay presses, so mainstream publishers had to take up my writing,’ he said. ‘My autobiography was more open … I was afraid to write.’

"Whatever has to be said has to be said in the writing," said Rao. He mentioned that his first short story appeared in Debonair in 1986, when he was starting out his career, and the first question he faced from a friend was, ‘Aren’t you afraid?’

Merchant referred to himself a fascist homosexual and a high-class Parsi communist, with a laugh. He maintains that globalisation is blurring the lines between heterosexual and homosexual everywhere but in bed. He was categorical about the fact that he is what he is and will remain that way.

It is good to see more writers speaking up in the same vein that we witnessed as publishers of Mahesh Natarajan’s Pink Sheep, a collection of short stories (gay fiction) published sometime ago. One of the reviewers wrote, Pink Sheep may remind you a little of RK Narayan’s Malgudi, except that the protagonists are homosexual.’ It’s indeed not their extraordinariness but ordinariness that is striking in these works. Hopefully, these writers will not be left whistling in the dark in the times to come.

–Divya Dubey, publisher, Gyaana Books