Exhibitions



“What tomorrow’s world will look like depends to a large extent on the imagination of those who are just now learning to read.” This quote from the famous children’s book author Astrid Lindgren is more relevant than ever in today’s digital age – and it also raises questions. How will tomorrow’s readers interact with content? Which trends will evolve into universal standards? Do new technologies limit the imagination or just the opposite? The Frankfurt Book Fair (October 10 – 14, 2012) gives these and other questions room for debate, with a special focus this year on children’s and YA media and education.

In order to keep up with the changing reading and learning habits of future generations, we need to constantly create new formats and develop and expand popular topics and trends. Frankfurt Book Fair's children’s and YA book area brings innovative developments into focus. It hones in on and highlights the innovations the publishing industry has to look forward to in that it introduces the media to tomorrow’s global leaders, said Juergen Boos, director of the Frankfurt Book Fair. In addition to the established Forum Children's and Young Adult Media (Hall 3.0 K371), this new area is also home to the Hot Spot Kids & eReading (Hall 3.0 J316), where the focus will be on digital and social reading and writing. Hot Spot exhibitors include literature portals, social reading providers and self-publishing platforms. Those who prefer to browse printed books can do so in the IKEA Kids Café (Hall 3.0 K381), featuring a wide range of contemporary children’s and YA literature that will invite you to curl up with a book.
Closely tied to children’s and YA media is the subject of education, which has had its own dedicated area at the Frankfurt Book Fair since 2006 – Hall 4.2, the home of education, science and specialist information. In the “Classroom of the Future” – which covers over 300 square metres – visitors can see for themselves how tomorrow’s students will learn, i.e. in 3D using multimedia glasses, with interactive or digitised learning materials, powerwalls and whiteboards. The neighbouring Forum Education (Hall 4.2 B1450) will also host discussions and presentations with education experts, educators and developers every day of the fair.

Frankfurt Book Fair: A stage for world literature

The Frankfurt Book Fair offers a real plethora of stages and events for literature connoisseurs and enthusiasts. A total of more than 3,000 events are scheduled, including readings and discussions in prominent locations, like the ARD Forum with its own stage (TV), or the ARD Studio (radio), the “Blaues Sofa” (passage between Halls 5.1 and 6.1) – a cooperation between Club Bertelsmann, ZDF and Deutschlandradio Kultur – or the reading tent on the agora. In the city of Frankfurt itself, the “Open Books” and “Literatur im Römer” festivals both serve as gathering points for literature enthusiasts. International authors and film and TV stars have already announced their attendance at the Frankfurt Book Fair 2012, including Donna Leon, Herta Müller, Friedrich Ani, Hakan Nesser, Simon Beckett, Martin Suter, Wolf Haas, Karen Duve, Dieter Moor, Elke Heidenreich and Arnold Schwarzenegger. More than 60 authors from this year’s guest of honour New Zealand – including household names like Anthony McCarten, Paul Cleave, Alan Duff and Paddy Richardson – will also add to the international literary programme.

A shower of awards and colourful images in the Comics Centre

The Guest of Honour will also be well represented in the Book Fair’s Comics Centre (Hall 3.0 K833), where comic artists and experts from the international comic scene will gather once again this year. New Zealand comic artist Colin Wilson, who is particularly beloved by fans for his “Blueberry” and “Star Wars” comics, invites guests to attend the New Zealand breakfast, while Achdé, the new illustrator of “Lucky Luke”, will demonstrate how he creates all the Lucky Lukes, Daltons, Jolly Jumpers and Rantanplans for this cult series on his graphic tablet. And prestigious awards will also be presented in the Comics Centre: for example, the Sondermann audience award or this year’s German Cartoon Prize, which will be awarded to the cartoons that best reflect the motto “You are not alone”.

Intellectual and culinary trips of a lifetime: Off to Hall 3.1

“Life is a book – and those who don’t travel have only read one page.” Quotes like this one reveal just how much literature is inspired by travel. The Frankfurt Book Fair is now dedicating an entire area to Tourism & Travel: the new Travel Gallery in Hall 3.1 (L691). On over 180 square metres, you’ll encounter city guide publishers alongside poetry-writing globetrotters and ambassadors from dream destinations. Readings, panels and performances will be held on a dedicated event stage. If, for example, you’ve always wanted to know how a luxury cruise ship is built, check out the talk “From design to maiden voyage: How a luxury cruise ship comes to be.”

For those who’d like to continue on a culinary journey, visit the Gourmet Gallery (Hall 3.1 L1703). In the area’s show kitchen, international chefs will demonstrate the array of exotic and delicious recipes the national cuisines of New Zealand, Hungary, Turkey and Asia have to offer. And in the large exhibition area, visitors can also discover the latest titles focused on cooking, food and epicurism, and get decoration ideas from the beautifully designed theme tables.

Welcome to the “State of the Arts” in Hall 4.1

Hall 4.1 has always been the home of the arts at the Frankfurt Book Fair – that’s why, starting this year, the saying goes: Welcome to the “State of the Arts” in Hall 4.1. Visitors will find exhibitors here from the categories of art and literature, design and photography, along with exhibitions and beautiful books they can marvel at, touch and even hear. On each day of the fair, the Paschen Literatursalon (D150) will feature readings and literary discussions in a relaxed atmosphere, for example with an author from the German Book Prize 2012 longlist. A complete retrospective of Book Prize authors in the Literatursalon will invite visitors to browse and explore. “State of the Arts” will also feature the Leseinsel, a reading zone for independent publishers – a place for debates, fine poetry and funny rhymes, where participating publishers will present their most important new releases – the Collective Stand Audiobooks, exhibitions on the German Photo Book Award 2012 and the Best German Book Design Award 2012, along with the 3sat Forum with its comprehensive programme and many literary discussions.

Events from Frankfurt Academy & GBO New Delhi

This year, the German Book Office New Delhi is organising, supporting and collaborating on an array of interesting and engaging events at the Frankfurt Book Fair 2012. There will be two guided tours – one in the Children’s Book (October 10) and the other in Education (October 11) segment. With the expanding publishing industry in India, these guided tours will be a targeted way for interested companies to set ground for exploring further possibilities. Continuing in the same vein, there’s STM Matchmaking on October 12 to enable Indian publishers meet their international counterparts for an organized interaction. Besides, Indian Business Lunch will be organized in association with FICCI on October 12. In this session, the Federation of Indian Chambers of Commerce and Industry (FICCI) will bring together experts from the Indian publishing industry to talk about the publishing ecosystem and markets in India- an area which still engenders curiosity. And then for the Printers’ community, first time there would be a Printers Collective stand at the Frankfurt Book Fair. As we talk of publishing and the emerging patterns, one can’t but simultaneously take note of the trends as they are in the world of printing. Therefore, a panel discussion – ‘The Indian Noon - Discover India: Ability, Accessibility, Adaptability’ – is going to take place on October 11. Also, there is a 'Matchmaking for Printers' being organized on October 12. These two events are being organized by Khublei and GBO/FBM are very happy to be in support.

Focus on Africa: The Weltempfang

The Weltempfang, the Centre for Politics, Literature and Translation, (Hall 5.0 D949) is home to great literature from countries that might otherwise not be in the spotlight: authors and industry experts from sub-Saharan Africa. The famous performance poet Chirikure from Zimbabwe will set the tone for the week’s overarching theme. Other highlights will tie into the sub-Saharan Africa theme, including Spanish-language literature in Africa and the new translation of Things Fall Apart by Chinua Achebe – the “father” of the modern African novel. All in all, Frankfurt Book Fair is a must visit fair for all connected to the industry.



Awards, seminars, literary meets and other related programmes organised on the sidelines of the 18th Delhi Book Fair were part of the fair’s fascination. Federation of Indian Publishers (FIP) conferred its Awards for Excellence in Book Production 2012 on a bunch of publishers by recognising excellence in production of their books in English, Hindi and regional languages.

While addressing and complimenting all winners at the august gathering present at the award ceremony, the chief guest Jawhar Sircar, chief executive officer of Prasar Bharati opined that e-version and POD will rule publishing. He also said that confusion over concerned ministry to handle, print-publish, manufacturing, etc need to be addressed for co-ordination on larger perspective. Besides, he said that FIP umbrella need to stretch and lot of publicity is required for the success of book fairs. Rita Menon, chairman & managing director, ITPO was the guest of honour at the function.

Those winners which have been honoured with Federation of Indian Publishers’ Awards for Excellence in Book Production 2012 under 13 categories were presented as under. (Some of the sub-categories have not been awarded due the non-availability of relevant entries).

General Books

English: First prize:
EM and The Big HOOM by ALEPH Book Company, New Delhi (Rupa Publications India Pvt Ltd); The Little Book of Good Health Facts, Tips & Habits by Orient Publishing, New Delhi; and DUBAI: The Making of a Megapolis by Penguin Books India Pvt Ltd, New Delhi. Second prize: Sachin Born to Bat: The Journey of Cricket’s Ultimate Centurion by JAICO Publishing House, Mumbai; and Anupam Kher: The Best Thing about You is You by Hay House Publishers (India) Pvt Ltd, New Delhi.
Hindi: First prize: KAIFIYAAT by Rajkamal Prakashan Private Limited, New Delhi; Hindu Asmita: Ek Punarchintan by Aakar Books, Delhi; and Nagaon Ka Rahasya by Yatra Books, Westland Ltd, New Delhi.
Second prize: Dastan Khoon Aur Khanjar Ki Ek Beti Ki Zubaani by Penguin Books India Pvt Ltd, New Delhi; and Chhattrapati Shivaji- Shodhpoorna Jeevani by Unicorn Books Pvt Ltd, New Delhi.
Certificate of merit: Haryana Lok Sanskriti Ke Jaronkhe Se by S Chand & Company Ltd, New Delhi.
Regional Languages: First prize: Baravya Shatakatil Khadyasanskruti (Marathi) by Rohan Prakashan, Pune; and Lava (Urdu) by Star Publications (P) Ltd, New Delhi.
Second prize: Nammude Nattarivukalum Pazhanchollukalum Kadankadhakalum (Malayalam) – Vol III by DC Books, Kottayam; and Nayak Eka Pidhicha (Marathi) by Continental Prakashan, Pune.
Certificate of merit: Knowledge Nagariya (Gujarati) by Navbharat Sahitya Mandir, Ahmedabad.

Art Books

English: First prize: 500 Years of Indian Art by Roli Books Pvt Ltd, New Delhi.
Second prize: MF Hussain – A Pictorial Tribute by Niyogi Books, New Delhi.
Certificate of merit: Mumbai – Where Dreams Don’t Die by OM Books International, Noida; and SHRINGARA – The Many Faces of Indian Beauty by Rupa Publications India Pvt Ltd, New Delhi.
Regional Languages: First prize: Rabindra Bhabanay Santiniketane Alpana (Bengali), Ananda Publishers Private Limited, Kolkata; and Ek Zunja Shartheechee (Marathi) by Rajhans Prakashan Pvt Ltd, Pune.
Second prize: Bhimayana: Asprushyateya Anubhavagalu, (Kannada); Navakarnataka Publications Private Limited, Bangalore

Text Books: School

English: First prize: Learn the Alphabet by Goyal Books Overseas Pvt Ltd, Noida; and Informatics Practices, Dreamtech Press, New Delhi.
Second prize: Kites – Reader 1 by Macmillan Publishers India Ltd, Noida; Composite Science – Class VIII by Arya Publishing Company, New Delhi; and Learning Maths: The Fun Way by Frank Educational Aids Pvt Ltd, Noida.
Hindi: First prize: Madhurima-II by Frank Educational Aids Pvt Ltd, Noida; and Naveen Prathamic Vyakaran Avem Rachna by S. Chand & Company Ltd, New Delhi.
Second prize: Sankalp Part-I by Saraswati House Pvt Ltd, New Delhi.
Certificate of merit: Model Test Papers: Samanya Adhyayan Prashna Patra-II (CSAT) by Tata McGraw Hill Education Private Limited, Noida.
Regional Languages: First prize: Bharater Itihas (Bengali) by Moulik Library Publisher, Kolkata.
Second prize: Gulal Part I (Gujarati) by Saraswati House Pvt Ltd, New Delhi.

Text Books: Colleges

English: First prize: QC 10, QTP 10 and Automation Framework by Tata McGraw Hill Education Private Limited, Noida; Stress Analysis & Experimental Techniques - An Introduction by Narosa Publishing House Pvt Ltd, New Delhi; and International Cuisine & Food Production Management by Oxford University Press India, New Delhi.
Second prize: Inorganic Chemistry by PHI Learning Private Limited, New Delhi.
Certificate of merit: Marketing Research Text & Cases by AITBS Publishers India, Delhi.
Children Books (Textbooks & General)
English: First prize: Rani Lakshmibai by DC Books, Kottayam; and 365 Stories for Boys by OM Books International, New Delhi. Second prize: Fancy Story Books Cinderella by Dreamland Publications, New Delhi.
Hindi: First prize: Why Pigs Are So Dirty by Unicorn Books Pvt Ltd, New Delhi; and Pushpanjali-I by Rising Sun Publishing Co, New Delhi. Second prize: Kaanch Ke Saat Gore by OM Books International, Noida.
Certificate of merit: Nanni Machli Ki Satrangi Chathari by Sparshmani, New Delhi
Regional Languages: First prize: The Habit (Marathi) by Diamond Publications, Pune.
Second prize: Nalla Ayalkkaranum Mattu Biblekathakalum (Malayalam) by DC Books, Kottayam.
Certificate of merit: The King of The Golden River (Oriya) by Vidyapuri, Cuttack; and Chirokaler Sera (Bengali) by Shishu Sahitya Samsad Pvt Ltd, Kolkata.

Reference Books

English: First prize: Mapping India by Niyogi Books, New Delhi; Quantitative Aptitude & Reasoning by PHI Learing Pvt Ltd, New Delhi; and Oxford School Atlas by Oxford University Press India, New Delhi;
Second prize: Islamic Revivalism Encounters the Modern World by Sterling Publishers Pvt Ltd, New Delh; and Plant Taxonomy: Past, Present and Future by The Energy and Resources Institute, New Delhi.
Certificate of merit: More Than Everest - He Conquered the Hearts of Men by Hay House Publishers (India) Pvt Ltd; Swami Dayanand Saraswati Contributions & Writings by Arsha Vidya Research & Publication Trust; and Anthropology and Society: Issues and Applications by Northern Book Center, New Delhi.
Hindi: First prize: Shivaji Va Suraj by Prabhat Prakashan, New Delhi and Samaklin Bharatiya Sahitya by Sahitya Akademi, New Delhi. Second prize: Bharatiya Shikhar Mahilayen by Rajpal & Sons, Delhi.
Certificate of merit: Physical Geography by Rastogi Publications, Meerut.
Regional Languages: First prize: Prashanika Gyankosh Vol 1 to 10 (Gujarati) by Akshara Prakashan, Ahmedabad
Second prize: Sada Bagh Halud Bagh (Bengali) by Shishu Sahitya Samsad Pvt Ltd, Kolkata; Sant Subhashit Kosh (Marathi) by Diamond Publications, Pune; and Gurushabad Ratnakar Mahan Kosh (Punjabi) by Punjabi University, Patiala.
Certificate of merit: Chithrakala Oru Samagrapadanam (Malayalam) by DC Books, Kottayam.

Paperbacks

English: First prize: This is All I Have To Say by Roli Books Pvt Ltd, New Delhi.
Second prize: Sisters Starry Nights & Sultry Days by Penguin Books India Ltd, New Delhi
Certificate of merit: Samskara - A Rite for a Dead Man by Oxford University Press India, New Delhi.
Hindi: First prize: Sufi Sant Roomi: Sufiana Kalam by Rajpal & Sons, Delhi; and Chanakya Mantra by Yatra Books, Westland Ltd, New Delhi.
Second prize: Hindi Ki Yaadgaar Kahaniyan by Orient Publishing, New Delhi; and Kavi Kulguru Kalidas by Hind Pocket Books Pvt Ltd, New Delhi.
Regional languages: First prize: A-Murt Panthacha Yatri (Marathi) by Mehta Publishing House, Pune.
Second prize: Subhachinthakal Santhoshakaramaya Kudumbajeevithathinu (Malayalam) by DC Books, Kottayam.
Certificate of merit: Sanskrutiranga (Marathi) by Rajhans Prakashan Pvt Ltd, Pune.

Scientific/Technical/Medical Books

English: First prize: Vernacular Traditions by The Energy and Resources Institute, New Delhi; ACS (I) Textbook on Cutaneous & Aesthetic Surgery by Jaypee Brothers Medical Publishers (P) Ltd, New Delhi; and Basic Method of Medical Research by AITBS Publishers India, Delhi
Second prize: Ordinary and Partial Differential Equations by Tata McGrow Hill Education Pvt Ltd, Noida; and Textbook of Pathology for BDS by Avichal Publishing Company, New Delhi.
Hindi: First prize: Invertebrate Zoology (Animal Diversity) by Rastogi Publications, Meerut.
Regional languages: First prize: Manassum Phobiayum Psychology (Malayalam) by DC Books, Kottayam.
Second prize: Mystery, Magic & Music of Colours (Kannada) by Navakarnataka Publications Pvt Ltd, Bangalore. Books Translated Into English, Hindi and Regional Languages from Other Languages and Vice-Versa English: First prize: The Laghusiddhantakaumudi of Varadaraja - Primer of Panini's Grammar (Translated from Sanskrit to English) by Motilal Banarsidas Publishers Pvt Ltd, Delhi.
Hindi: First prize: Choto Choti Baatein - Zindagi Aur Pyar Mein by Hind Pocket Books Pvt Ltd, New Delhi.
Second prize: Malgudi Ka Printer (Translated from English to Hindi) by Rajpal & Sons, Delhi.
Regional languages: First prize: Bertolt Bresht Marathit (Translated into Marathi) by Continental Prakashan, Pune.
Second prize: Ek Break Ke Baad (Translated from Hindi to Malayalam) by DC Books, Kottayam.
Certificate of merit: Nanoprapancha - Nanovijnana Hagu Nanotantrajanana Parichaya (Translated from English to Kannada) by Navakarnataka Publications Pvt Ltd, Bangalore.

Jackets

English: First prize: Ravindranath Tagore: A Pictorial Biography by Niyogi Books, New Delhi.
Second prize: Posing for Posterity Portraits by Roli Books Pvt Ltd, New Delhi.
Certificate of merit: Meera and Me by OM Books International, Noida.
Hindi: First prize: Shikhshaprad Kahaniya by V&S Publishers (Gopu Books), New Delhi.
Second prize: Pehla Gimitiya by Rajpal & Sons, Delhi.
Regional Languages: First prize: Prachin Bharater Paribesh Chinta (Bengali) by Shishu Sahitya Samsad Pvt Ltd, Kolkata.
Second prize: Du Danda Fowaramatra by Ananda Publishers Pvt Ltd, Kolkata.
Certificate of merit: Eithihyakathakal by DC Books, Kottayam.

Journals and House Magazines

English: First prize: Digital Impressions by Sumi Publications, New Delhi and Journal of Orofacial Research by Jaypee Brothers Medical Publishers (P) Ltd, New Delhi.
Second prize: News & More by DC Books, Kottayam.
Hindi: First prize: Cricket Today by Diamond Pocket Books Pvt Ltd, New Delhi; and Sahitya Sangam by Hind Pocket Books Pvt Ltd, New Delhi.
Second prize: Alochana by Rajkamal Prakashan (P) Ltd, New Delhi.
Regional Languages: First prize: Pachakutira (Malayalam) by DC Books, Kottayam.
Price Lists, Catalogues & Brochures

English: First prize: Dreamland Catalogue 2012 by Dreamland Publications; New Delhi; S Chand's School Book Catalogue 2012 by S Chand & Co Ltd, New Delhi.
Second prize: Niyogi Books - March 2012 by Niyogi Books, New Delhi; Catalogue 2012 by PHI Learning Pvt Ltd, New Delhi; and Catalogue 2012 by Pitambar Publishing Company Pvt Ltd, New Delhi.
Certificate of merit: Catalogue 2012, Frank Educational Aids Pvt Ltd, Noida and Catalogue Diamond Books by Diamond Pockat Books Pvt Ltd, New Delhi
Hindi: First prize: Catalogue Diamond Books by Diamond Pocket Books Pvt Ltd, New Delhi.
Second prize: Achhi Achhi Pustakain 2012 by Prabhat Prakashan, New Delhi.
Regional Languages: First prize: Granthsuchi (Marathi) by Mehta Publishing House, Pune; and Rajhans Granthvedh 2011 (Marathi) by Rajhans Prakashan Pvt Ltd, Pune.


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Children’s paradise - Dreamland Publishers’ stall

Dreamland Publishers is always known for its quality… be it content or production, they believe to deliver nothing less than the best. And at this year’s Delhi Book Fair they displayed loads of quality children books. Here, Ved Chawla, popularly known as Vedji, sharing his views on kids’ literature.

What’s new: We have developed a new ‘Bath Books’ or water resistant books. These are very common in the west…kids love to learn and read while they are enjoying or playing in the swimming pool. So, we brought this concept for Indian kids too, we are sure they will love it. These books are beautifully printed and have spot UV lamination on each page. The cover of the books are equally attractive…with spot foiling to give it a glittering look…children will simply love to look and feel the new series, even while they are splashing around in the pool!

What’s most wanted: Our series of pop books are very popular amongst the kids. They love it. These books were earlier imported from China. But now we have developed it in India with the help of our printers. Besides, our board books and foil stamped books are also equally popular with kids.

How’s the quality: With the development of designing and printing technology, the market for sparkling beautiful activity books has widened. Publishers are offering the best quality pages and pictures so that kids approach them like toys. In fact, we have also bagged the Best Book Award for our ‘My Fancy Story Book: Snow White’ at the Delhi Book Fair.

What’s next: We have developed kid’s encyclopedia of 5,000 words…for which we got wonderful response. Now we are ready with 10,000 words, which we will launch at Frankfurt Book Fair this year.

A word of note: I appeal to most of the Indian printers to be more committed towards their deadlines for publishers’ job, be it an Indian or a foreign publisher. Sometimes, printers focus more on export orders rather than indigenous orders.



Rita Menon, IAS, chairperson and managing director of ITPO; Joginder Singh retd IAS & former chairman of CBI and Shiv Khera, author and motivational speaker release the first book of Varun Sahgal at the Delhi Book Fair.

Written by Varun Sahgal, a young 19-year-old author, Search for the Royal Traitor published by Diamond Books, was released during Delhi Book Fair by Rita Menon, IAS, chairperson and managing director of ITPO; Joginder Singh, retd IAS & former chairman of CBI and Shiv Khera, author and motivational speaker. While appreciating the efforts of Varun, Shiv Khera remarked that one should write what one likes and not what readers want to read.

Varun is elated about his first book, which is a medieval fiction and he started writing during his school times. “No success is too great to celebrate and no sorrow is too deep to mourn”, is the thought he keeps in his mind while continuing his endeavour to keep his passion for writing alive while finishing his formal education.”

So this book is just a start as he is ready with his next one as well…. “The Blue water chronicles began as a vision to do something different in the genre of writing fiction. The concept behind it was “an elongated fairytale”. I wanted to give the kids something to dream about as well as connect with the hero. The writing style is very very simple and can be read by one and all,” tells Varun.

The Blue water chronicles i.e. the series of three books in the making starting with Search for the Royal Traitor, The Reign of the Strider, and Fallen Foundations which are yet to be launched revolve around the story of a hero and his fight for freedom which makes one realize that hardships are the key to living and that happiness and success are small pit stops that appear in small patches or phases that brighten up our face, make our soul lively, give us a reason to smile so that we are geared up once more for the journey of hardships again.

“As a new author, I wish to convey that there is a very thin line that differentiates education, knowledge and skill. Education is when we learn, knowledge is what we imbibe and skill is how we utilize it and the truth lies somewhere in between. So all the guys and gals out there never fear to express your feelings because writing is to character what music is to soul…,” concludes Varun.



concluded Delhi Book Fair was a center field for kindergarteners. Bright colours, life-size display of cartoon creatures and a lovely display children books, it was a hit show again. Here Mudit Mohini, director of Vishv Books (VB) shares her views with AABP.

New Delhi based Vishv Books has more than 1500 titles, including children books, fiction, non-fiction, women related, short stories, world classics and many more. But they specialize in children books which are inhouse conceived, developed, created, illustrated and produced at their own printing plant. They are working hard to bring children books, which are of international standard…yet at an affordable price.

What’s new: We have unveiled distinct applications set up for iPads and Android tablets. These applications have been evolved for the 10 books in the children category. We are also introducing audio and visual CDs of various story books which make reading those books extremely interactive and fascinating. We are getting good responses from parents and industry for these e-books, once we are able to generate substantial markets for our e-books, we would convert our already applauded titles into this format as well.

Why e-books: The reason for introducing e-books is based on the observations of my son, who is more comfortable using ipad. So I feel that the coming generation is going to be savvier with these new age technologies. Moreover, there would be a demand for these books in future. We are making the books to be interactive. This creation will assist the parents to read out the stories direct from Android phones. We’re thinking of doing an addition of a new feature where parents can record their child’s voice to recount the story.

Kids Corner: Our target group is of kids from age group 3-12 years. We want to interact with them and get their first hand views, as they are important to us. We have created a special space for kids at our stall, where we are having interactive sessions and competitions for all nine days. There are special prizes for kids too.

How’s the fair: It has been a good show for us. We are getting good response from parents and school teachers. We have also launched new series and new titles for this book fair and it’s been appreciated by readers. But, I want to send my message to the organizers to provide us with better exhibiting facilities and to improve a lot to meet up the international standards.



- a veritable feast for legions of bibliophiles


Delhi Book Fair, the most eagerly awaited literary event is geared up for its next edition, scheduled from September 1 - 9, 2012. Having “e-Books” as the theme, it’s a must visit event for readers, who just love books. There will be thematic displays, book release functions, interactive sessions with some eminent authors, literary evenings, seminars, training workshops, poetry reading sessions and presentations. Rita Menon (RM), CMD, India Trade Promotion Organisation (ITPO), New Delhi shares her exuberance for this coming event in conversation with Smita Dwivedi (SD).
Delhi Book Fair has evolved, over the years, as a highly popular conduit to the world of books and publishers and distributors. The 2011 edition of the Delhi Book Fair attracted over three lakh visitors from India and overseas and the organizers are expecting bigger numbers this time. Here’s what Rita Menon, CMD, ITPO has to say about this mega event to be held at Pragati Maidan, New Delhi.
SD: In your opinion what is the role of the book fairs and to what level is the Delhi Book Fair living up to that standard?

RM: Book fairs play a significant role in cultural integration in the world. Promoting literacy in the country, these are important events for highlighting the potential of the publishing industry. These fairs give a fillip to the demand for all kinds of books while encouraging the reading habit in the country. Book fairs play a pivotal role in reiterating the might of the pen and the printed word. Over the years, Delhi Book Fair has emerged as one of the most eagerly awaited events by students, teachers, scholars, authors, intellectuals, librarians and book lovers. Due to good participation response from overseas, the fair is considered among the leading book events in the Asian region.


SD: What kind of promotional activities have you planned for this event? Are there any special pre-event activities?

RM: This year, Delhi Book Fair promises to be more exciting than ever. It will offer book lovers not only a wide range of books but also several promotional activities coinciding with the event. These include special focus on the thematic display, book release functions, interactive sessions with some eminent authors, literary evenings, seminars, training workshops, poetry reading sessions and presentations. There will be an expansion of the activities of the discussion forum to cover readings, debates and book-signing sessions. There will also be a special film festival at the Shakuntalam Convention Centre based on the works of select and eminent authors from different regions in the country.


SD: What kind of response have you received so far?

RM: Apart from its relevance to the general public, ITPO regards Delhi Book Fair as a B2B event for the publishing industry. Every year, we receive a significant participation response from the trade. This year too, over 230 leading exhibitors from India and abroad are participating in the fair. Overseas participation is from China, Pakistan, USA and UK.


SD: What are the chief features of this year’s Delhi Book Fair? How is it different from its last editions?

RM: This year, “e-Books” is the theme of the fair. This focus is being given especially keeping in mind the increasing number of IT-savvy younger generation with a penchant for internet, mobile phones and other reader-friendly digital gizmos. The screening on films based on works of select authors is also being organized for the first time.


SD: What would be the display profile of the exhibitors besides books? Are any other activities being planned for the reading habit?

RM: Apart from books, the display will cover teaching aids, educational CDs and e-learning software. Supplementary attractions of the fair will include book releases; meet the authors sessions, Kavi Gosthis, and screening of films based on select popular novels of authors from different regions of the country.


SD: Are there any special attractions for children and the youth so as to catch them young when they can pick up the reading habit?

RM: Many of the exhibitors will be focusing in a big way on children’s books and mythological works, including illustrated books and comics, educational toys and games, activity and painting books.


SD: Are there some facilitation services to the delegations/visitors/participants visiting the Fair?

RM: Protocol facility will be provided to the delegates and VIPs visiting the fair.


SD: What special measures have been taken for the convenience of visitors-parking, commuting and security measures?

RM: As in other events, we will be ensuring adequate parking facilities, free shuttle services from all the entry points (gates 1, 2, 5, 7, 10) to the exhibition halls, besides appropriate security arrangements within Pragati Maidan. Food outlets serving a variety of cuisine will be operational at the fair with the emphasis on fresh, hygienic and tasty food. As in the case of some of our other well attended events, we will appeal to the visitors to use the very comfortable and convenient metro services to come to Pragati Maidan during the fair so that traffic pressure on roads in and around the fair venue can be eased to that extent.



SD: Who are the target audience for the fair?

RM: A large number of national and international publishers, librarians, researchers, academicians, writers, dealers and traders, representatives from schools, colleges and universities and general public are expected.


SD: Now, that the New Delhi World Book Fair will become an annual event, do you think it would affect the Delhi Book Fair in some way?

RM: Regardless of the nomenclature of the fair, we expect books to continue to hold sway over audiences and it shall be ITPO’s continual endeavour to strive to expand the canvas of its future book fairs while providing a veritable feast for legions of bibliophiles from different parts of the country, including Delhi and NCR.