Monster High series is about frighteningly fashionable teenage children of the world’s most famous monsters who have come together under one roof to brave high-school horrors. They have left their parents’ outdated haunting habits behind to form a killer style of their own. All these teen fantasies are what Parragon Publishing India has brought to the teens in the Indian subcontinent under the license from Mattel. Within the license publishing domain of the publisher comprises books of Disney, Mattel (Barbie, Fisher Price, Hot Wheels), Ben 10, Power Rangers and Discovery Kids. Other attractions in the catalogue also include an awesome range of encyclopaedia’s and activity books along with general interest and cookery books.

Monster titles…

Clawsome Activities (Rs 250), Fear Book (Rs 395), Ghoulish Dressing-Sticker Dress Up (Rs 195) and Monster Party (Rs 195) are four impressive Monster High Series titles which Parragon Publishing India have unpacked recently. Clawsome Activities features customisation activities, quizzes, horror scopes, Fright Tube entries and coded notes between the monsters, the cover mount holds ghostly gel stick-ons. Fear Book is a fan’s very owned ‘copy’ of the Monster High Yearbook, which contains students’ profiles, stories from the school year, teacher info and ‘most likely to’ awards, etc.

Ghoulish Dressing features line-art images of the characters, with sticker sheets full of clothes and accessories to add to the pages. And Monster Party tells readers everything they need to know about throwing a party, in Monster High style -- top tips from the ghouls, how to make invitations, party favours, etc. Parragon Publishing India is responsible for the Indian subcontinent and the Middle East markets.

World around…

Parragon is one of the largest visual book publishers operating out of 35 countries worldwide. The company has tied up with the best printing facilities in the world and its books are printed in China, Indonesia, Malaysia, India, Europe, USA and other locations. Parragon Publishing India has an in-depth and well penetrated distribution system which works on a three tier system. One, through national and regional distributors; two, they supply to the key accounts in the modern retail directly; and three, they have distributors which serve the needs of toyshops/stationery shops and small independent stores. Parragon’s children and teen books are available across India at all leading chain book stores, popular online retailers, leading stationeries and toy stores.