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Marketing

“Book distribution works on trust”

shares Vijay Ahuja of Delhi Book Store, which has been into book distribution for the past seven decades and is still growing strong. Here, he shares the changes in the book distribution process and why distribution seems to be challenge…

“Print books have great future”

says Prateek Ahuja of Delhi Book Store, which has been serving its customers for 70 years now. The bookstore is a preferred destination by librarians, researchers, medical aspirants, doctors, engineers, architecture, fashion designers,…

“Discount war is plaguing the industry”

Opines Prashant Jain, MD, Indica Publishers & Distributors Pvt Ltd, (an ISO 9001:2008 certified company) in conversation with Varsha Verma. Book trade has developed a lot over the years and there are many more new players in the field.…

Follow me…everywhere

- on Twitter, Facebook, LinkedIn, etc. Social media marketing or promoting through online social media is the hottest trend in marketing today, embraced by both solo entrepreneurs and major corporations alike. Even publishers today are…