A spectacular sales conclave by Parragon Publishing India
Parragon recently hosted the Goa sales conclave to represent the distinct genres and wide array of books the company offers. The company also launched a premium stationery range and announced new licence tie-up with CoComelon.
Parragon Publishing India is one of the leading content publishing companies, offering a range of books to children of all ages. It is known for its superior quality books covering various categories, such as kids, lifestyle, reference, cookery and novelty. Parragon’s strategic partnership with various licensors, both domestic and international markets, and strong relationships with booksellers and distributors across the subcontinent and MENA region, has been instrumental in its growth story. The company’s enthusiasm to provide nothing but the best to its readers has strengthened over the years, and the efforts for the same persist within the team’s spirit.
The love and acceptance received over the years has encouraged Parragon Publishing India to think in terms of further integration and diversification into the publishing of children and young adult books. With youthful vigour and zeal, Parragon recently hosted the Goa sales conclave to represent the distinct genres and wide array of books the company offers. This new venture was conducted amidst long, palm trees, mesmerising views and cool beaches – Goa!
As intriguing as the location, the Parragon team was excited to hold this year’s most exuberant sales conclave. It started off with vigorous preparations and arrangements of necessities. The mere attempt to make the guests feel the most comfortable through apt and appropriate harmonisation was visible everywhere.
Before long, the guests were at the venue, bringing a sense of avidity and ardour; a perfect addition to the team’s element of spontaneity. Along with Anusha Sundaram, Head of Product and Marketing at Parragon, and the organisation’s Business Director, Ganesh Singh, were Usha Jha, Sales Director, and Gagan Das, National Sales Manager – all set to welcome the visitors.
Late mornings were filled with casual catch-ups and briefing about the event that was to be held. Their long-term licence partners – Disney and Nickelodeon – were present amidst other esteemed guests such as Sapna Book House, Relay, Crossword, Hamley’s, Scholar’s Hub, Firstcry, IBD (Delhi), WH Smith, Higgin Bothams and Business Point. Asha Chaudhary, a famous children’s book reviewer, also attended their showcasing event.
The Product Presentation was up next. Anusha and Prajwal Singh briefed and explained Parragon’s upcoming titles to the viewers. A strong comeback with almost 200 books was made in front of the guests, each title shown with dummies and samples. The wide array of books covered all sorts of genres – from pictorial encyclopaedias and reference books to eye-catching illustrated storybooks and treasuries, each title was more intriguing and grasping than the other. Being the master licensee of Nickelodeon, Disney and Mattel, more than 80 new titles will be available to your nearest bookstores! Everyone’s favourite Mickey and Minnie Mouse, along with the iconic Barbie and famous PAW Patrol, are all set to be added to your kid’s wish list! Their best-sellers such Five-Minute treasuries, Just for Boys/Girls, A Treasury of…series, Factivity, and much more are stored in their magic repository for their epic return in the market.
New licence tie-up…CoComelon…
The Parragon team is thrilled to announce their latest licence tie-up with CoComelon! The most-loved YouTube character, and the videos in the digital world will soon be available in the form of unconventional books to the youth. The adventures explored by CoComelon, his siblings and friends are the trendiest amongst children. Parragon Publishing India is of the view that kids will love the books of their favourite persona as much as they love watching them on the screens.
Premium range of stationery launched…
Parragon is truly on an expansion spree! In order to expand its footprints in retail, it launched a premium range of stationery – The Gifted Stationery. These stationery items have an all-new silhouette, with a variety of products to suit everybody’s needs. It is customised stationery that celebrates the small joys and the big moments. From young children to college goers, it is definitely going to be everyone’s favourite. Meticulously designed and printed, there is a range of products to choose from.
Any guesses on what is the best part of this range? The stationery is based on the art works of the most famous artists, including Dali and Picasso. Although new technologies are revolutionising the ideas of gifting your loved ones with their choice of products; but, amidst this, these diaries, gift cards, card holders and many more of such products bring a sweet smile on those who buy or get them After all, who doesn’t want stationery items that make them stand out in the crowd?
Soon after the launch, there was a brief introduction about the PIP Books Group, the publishing arm of PPIPL UK Limited which focusses on providing original, curated, certified and age-appropriate content to the 21st century kids and young adults through its imprints: Toran Press, Little Chilli Books and Open Door Editions.
The Goa conclave was a huge success and Parragon Publishing India continues to make its mark in the Indian publishing industry with its motto Great Books, Amazing Prices!
“I am proud to say that we are into the 9th year of association between Nickelodeon and Parragon. Looking forward to the upcoming titles, as the next season looks amazing.”
Senior Manager – Publishing, Viacom18 Consumer Products
“We are so excited to launch our 200+ titles, all slated to release within the next 4 months. There are great things on the horizon for Parragon, and we’re thankful for all the support from our partners!”
Head of Product and Marketing, Parragon Publishing India
“The Goa conclave was a successful event attended by industry leaders across multiple domains. Our mission to give quality content to young readers was further enhanced by the enthusiasm shown by all our trade partners.”
Director Sales and Operations, Parragon Publishing India
“The titles and presentation made at the Goa conclave were wonderful and we can’t wait for these books to hit the stores!”
Senior Buyer, Sapna Book House
“I am delighted to attend the Parragon conclave held in Goa. They have a fantastic new collection in various formats, and it’s great to see their long-time relationship with Disney, Marvel, and other reputed brands.”
Chairman and MD,
“It was nice to have our trade partners from both retail and ecommerce at the conclave after a long gap. The discussions and time spent was worthwhile and our publishing business is stronger than pre-Covid days.”
Director, Parragon Publishing India