Hyper-personalized learning is the code to crack Industry 5.0

Arjun Mohan, CEO – India, upGrad shares his views on AI supporting the edtech revolution.


Arjun Mohan, CEO - India, upGradA world without ‘personalization’ is like overcooked food – neither should you throw it, nor can you enjoy it!!!

When it comes to learning, the process has to be precise and targeted to engage a learner and then enable them to grasp the information, in the most efficient manner. Which is where, with the help of Hyper-Personalized learning, educators will be able to devote more time to what they do best: teaching. Advancements and innovation have made things much simpler today – it’s possible to plan a tailor-made curriculum, that delivers world-class knowledge to every learner, taking into account both individual areas of improvement and collective knowledge gaps. Now, this is exactly where we could use tech interventions to create an efficient learning curve – Artificial intelligence (AI) helping learners participate in conversations and involving in discussions, to foster deeper content engagement and stronger subject foundations.

Learning is no longer a school or a college event, but an ongoing process that needs tailoring as per the professional competencies we develop.

How Is AI supporting the Edtech revolution?

AI is increasingly being used in education, particularly in skill development and testing. We are gradually moving towards an era where teachers and administrators will be aided by AI educational solutions to help them identify gaps in teaching and learning methodologies. The education industry will benefit greatly from AI, especially in times when Edtech companies or colleges map learners’ skill sets to available job opportunities as per their career aspirations and preferences.

The leading EdTech players, such as upGrad give educational institutions a leg up in the race for learner enrollment. Colleges, universities and other educational institutions could use AI-driven e-learning software to better connect and serve their learners with customised educational solutions because every individual has a separate learning requirement and we no longer operate in the one-size-fits-all environment.

The ability of EdTech platforms to record their interactions with learners is critical for a variety of reasons like skill and competency mapping for interviews and relevant job applications. Teachers and mentors would also have access to more detailed analytics, allowing them to keep tabs on their learners’ progress to offer constructive criticism.

Hyper-personalized learning experience for driving meaningful career outcomes

In order to go beyond segmentation, hyper-personalization combines artificial intelligence and machine learning (ML). This allows teachers in K12 and mentors and subject matter experts (SMEs) in the higher education segment, to design a unique learning experience for each learner, to help them achieve their career goals. Hyper-personalised experiences help attract users, boost profitability, and save expenses through big data, analytics, individual path maps, and personalized content. Efforts to better categorise clients are useful, but AI is better at reacting rapidly to changes in a visitor’s behaviour. For example, teachers can use hyper-personalization to generate unique touchpoints tailored to each student’s needs.

Traditionally, personalization methods enabled firms to connect with customers and generate custom-made content and experiences based on past records. In order to develop a lasting impression, hyper-personalization still involves CX designers, multivariate testing, and experimentation, but it also leverages tailored delivery algorithms to enhance the entire learning experience.

Now to make it simpler – let’s delve into the details and understand how hyper-personalization can help for driving desired career outcomes:

• Collect relevant data points and record as much unique visitor information as feasible during every visit.

• Based on previous interactions, employ AI algorithms to keep improving the customer experience on every subsequent visit.

• All your social media, apps, websites, and other educational platforms should deliver tailored information and communications for enhancing the brand recall.

• Use the results of these tests to improve your content designs, delivery methods, and, most critically, the timing of the content.

How upGrad utilizes tech revolution & job market to innovate everyday

At upGrad, we leverage a variety of technologies to create learning experiences personalised to our learner’s career goals. We collect multiple layers of data points, to analyse our learners’ existing capabilities and map them strategically with their career aspirations. This information is then used to help us better understand the available employment roles in the market and what skill sets are needed for these positions.

Our preliminary research and data collection, help us map it with our learners’ past or existing performances and analyses the skill gap, to design a personalized learning journey for them, which we refer to as the career path prediction.

We focus on ensuring that our mobile App and website have a low-bandwidth mode in order to provide the same learning experience in distant or remote areas of India, where internet connectivity and penetration are still minimal. This is why we are entirely overhauling the current infrastructure in a light cloud computing architecture to provide the same high-quality education to customers in distant areas.

upGrad Abroad simplifies the process of studying abroad for working professionals

Although the arrival of the pandemic has redefined offline learning, but learners and students of today’s day and age still aspire to pursue an overseas education. The culturally diversified learning group plays an important role in reshaping their character and instils a sense of self-reliance in them. Scholarship and fellowship programs have also sparked the interest of many students in studying abroad, at a lower cost than in their home nation.

Hence, upGrad makes it possible for anybody to pursue a degree in another country by not just streamlining the application process, but providing them with relevant content and handholding they would need to build a career outside of India.

Aligned with our mission of driving career outcomes, we make sure we simplify online education in a way that offers global learning at 1/10th of the offline cost and can be pursued along with a job in parallel.


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