Vicky Kaushal is the brand ambassador of Pearson India
In its efforts to step up India play and accelerate its growth plans as the global digital powerhouse of learning, Pearson India has announced Bollywood youth icon and superstar, Vicky Kaushal as its new Brand Ambassador.
India is a strategic growth market for Pearson, focused on driving transformational change and digital innovation. Vicky as the brand ambassador will help the company in building a strong relationship with youth and strengthen its direct-to-consumer proposition.
Siddharth Banerjee, MD, India & Asia, Pearson added, “Vicky Kaushal is an inspiration for the youth of the country, motivating them to dream big, chart their own journey and strive for the best. He will prove to be a true representative of Pearson’s values and overall vision. Today, the Indian Education system is at the cusp of a digital transformation, and we are certain that this partnership will help us create a strong, meaningful connect with learners, thereby forming a highly vibrant education ecosystem in the country.”