Aadarsh set to launch five more IPs, while Purple Turtle goes live on Youtube


After the success of Purple Turtle books which are now available in 21 countries, Aadarsh Pvt Ltd will be launching five more IPs – Ring Robinson, Colour Fairies, Roxy, Goople Woople the Alien and Robots. Aadarsh Pvt Ltd will present these IPs at Brand Licensing Europe 2014 (October 7-9, 2014, London), Frankfurt Book Fair and MipJunior and MipCom.

Colour Fairies: The series of Colour Fairies is all about the pageant of colours that exist in all parts of the world. The Colour Fairies help children identify colours and explore all colourful things around them. This simple concept for preschoolers keeps them engaged in a world full of colours!

Roxy: This funny little chameleon is a perfect naughty friend that each child loves to hang around with. His endless, effortless encounters always engage children in hours of laughter sessions.

Goople: GoopleWoople is an alien explorer who is fascinated with the planet Earth. His explorations in and around the planet have great educational value. Every time an adventurous journey begins, it leaves behind a trail of mystical facts about the blue planet.

Ring Robinson: A boys’ action comedy. A protector of the innocent victims of crime, he robs robbers, hijacks hijackers and returns what was stolen to its rightful owners. He leaps roof tops, climbs skyscrapers, walks tight ropes across the power lines, and those are just his warm-up exercises.

Robots: Robots are the most popular boy toys worldwide. We hereby wish to engage kids efficiently in exploring the easy step by step Robotics sessions, making it a great way to watch and learn.

Another major development is that Aadarsh Pvt Ltd has launched videos of Purple Turtle rhymes and animated stories on YouTube. The videos can be subscribed to at: www.YouTube.com/user/PurpleTurtleClub

Manish Rajoria, director, Aadarsh Pvt Ltd said, “The response has been very encouraging and we are very excited with these new developments. This channel will cater the global audience of pre-school children. After the successes of Purple Turtle books in 21 countries, there was a need to make the IP visible to the global audience digitally.” Adding further he said, “As children want to watch videos on their ipads, tabs and smart phones at any time any where YouTube is certainly the solution for them. There is no better medium than YouTube to take your content to children all over the world!”

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