It is a networking platform
Genre: Children’s educational books
Book fairs attended: New Delhi World Book Fair, London Book Fair, Frankfurt Book Fair, Sharjah Book Fair, Bologna Children’s Book Fair
Most important book fair: All book fairs where we have participated have helped us. It’s more of a networking platform where the visitors who come are exposed to our products and services on offer.
Expectations from book fairs: Not all book fairs convert into quick business opportunities. But yes we do have expectations to generate a certain amount of revenue as we have also invested towards the participation and other costs.
On online vs offline book fairs: Online book fairs personally for us have not been much of a success as people have a limited capacity to browse and sit in front of the screen. As the whole experience is different, we are in the trade of books where the touch and feel is very important, when we meet people face to face, it gives an entirely different vibe to the meeting and we are able to explain our products in a much better way.
-Purvish Sheth, Sheth Publishing House