Helping publishers sell their books in the right market…

Delhi Book Store has a dedicated sales and marketing team which closely interacts with publishers to sell their product in the right market. Here, Vijay Ahuja of Delhi Book Store shares more about their book distribution process.

1,018

Delhi Book Store (DBS) is the largest importer and distributor of foreign higher education books in India. DBS has exclusive distribution rights of 21 international publishers and currently stocks more than 200,000 titles published by more than 2000 publishers. DBS has largest collection of latest books.

Journey so far…

“The journey of DBS began seven decades ago from a very small shop at Nai Sarak in Delhi. Soon DBS became a must visit shop for all medical professionals. For the last forty years, DBS has been buying books directly from publishers based in UK, USA, Europe and Asia. In fact, we buy books from publishers all around the world. We regularly interact with publishers during Book Fairs held in various countries,” tells Vijay Ahuja of DBS.

USP of Delhi Book Store…

“One of the most important problem with today’s book distribution system is the lack of finances with distributors and because of this problem, most of them are not able to provide what customers want. So, these distributors are selling what they have. DBS is one place where customers get what they actually want. As we don’t push our products, we allow customers to choose and browse and then buy. Thanks to almighty god, because of our customer-friendly policies, we have better business relations with publishers,” tells Vijay.

“DBS has books on all genres, in fact DBS has books for all. DBS has books on all subjects of streams like medical, science engineering, social science, history, art, architecture, children, general, reference, encyclopaedia, dictionary, and many more. DBS also has books on Skill Development, Sports & Physical Education. Apart from higher education, DBS also has books for kids and general readers,” he adds.

One location but reach is large…

“Another unique aspect of DBS is that it operates only from one location but still caters to largest number of booksellers, though we have multiple warehouses in Delhi NCR,” he shares.

Customer base…

“DBS’s customer base is very wide as we sell books to all,from walk-in individual customers to wholesalers. DBS is visited by all book lovers as we have new books and some books which are no longer in print and some rare books also. Our USP is to offer books at affordable prices. We welcome individual customers as well as a team from schools or college libraries, with equal enthusiasm,” tells VIjay.

How DBS works with publishers…

“In an ideal world, supply chain should be like this: Publishers—Wholesalers—Distributors—Retailers—Library Suppliers. But, there is no defined supply chain nowadays as publishers have opened account of even small booksellers also,” shares Vijay.

“DBS has a dedicated sales and marketing team which closely interacts with publishers to sell their product in the right market. We have a dedicated team of marketing people whose job is to send mailers to booksellers and faculty members as per subjects they are interested in. As we have the largest showroom of higher education books, we give best display to publishers. We print largest number of catalogues for mailing purpose. We have an overly large database of customers to whom we regularly keep posted on new arrivals. Our credit record with all publishers is 100% good. We always pay either before time or in time,” tells Vijay.

Experience with library suppliers…

“India is a discount driven market. We are in the business of distribution of books for the last seven decades and we are loved by library suppliers from all over India as we offer the largest collection of books at most affordable prices. These library suppliers are based in different states of India and sell books to various libraries as per their area of interest,” he shares.

Print books are immortal…

“We distribute only print books as we firmly believe print books are here to stay. The experience of holding a print book in hand is very unique,” shares Vijay. “In next few years, printed books will increase three-folds, despite all odds.”

You might also like More from author

Leave A Reply

Your email address will not be published.