Qbend foresees a bright future for e-books in India

Content owners who strolled around the NDWBF ’14 for a cost-effective way of establishing their brands and monetising their contents, Qbend’s stand 84 in Hall 12 was the right spot where offered were complete range of integrated services including book creation, e-book, digital marketing services, among others. Having a unique combination of more than 35 years of experience in publishing services and state-of-the-art digital technology, Qbend enables publishers sell e-books direct to their customers. The company has been associated with more than 100 publishing houses across the globe.

“In India, popularity of e-book is gradually increasing but it seems to take some more years to bring it to full swing. Publishers in the country still have the fear of security issues while there’s nothing of such ambiguity. DMR (digital management rights) technology protects against unauthorised use of digital contents in e-books,” said Sadashiv Ganesh, head sales-Europe, Qbend. Citing the fact that around 50 percent of revenues in the European book publishing market are generated from digital contents, he suggested organisations like National Book Trust, India (NBT), GBO New Delhi and others must take initiatives to bring India to the same front.