The Big Bad Wolf Sale

The Big Bad Wolf Book Sale, which first started in Selangor, Malaysia, has become synonymous all over the world with affordable books and large-scale book sale events. DHL Global Forwarding lent its expertise in end-to-end logistics to bring millions of books of all genre for the Big Bad Wolf Book Sale to reach the readers in countries like Sri Lanka, Pakistan, Thailand, Myanmar, Indonesia, Philippines, South Korea and Taiwan.

“In just 10 years, the Big Bad Wolf Book Sale has grown from a single book sale in Kuala Lumpur into a regional literary phenomenon that has defied pessimism about the printed word’s future,” said Andrew Yap, Co-Founder of Big Bad Wolf Books. “When we started in 2009, we couldn’t have anticipated the huge demand and positive reactions given that digital e-books were all the rage. Our persistent efforts paid off culminating in more than five million attendees at our events over the past two years alone.”

Known as the World’s Biggest Book Sale, the Big Bad Wolf Book Sale stands for an organization that advocates reading and English literacy with a mission to change the world one book at a time. DHL Global Forwarding’s ocean and road freight services transport around 70 TEU (twenty foot-equivalent unit) of books to each Big Bad Wolf Book Sale event across Asia. The organization also provides customs clearance and last-mile trucking to ensure each event runs without a hitch.

(Source: Media Outreach)