India Licensing Expo 2019 announces Aadarsh Content Publisher of the Year


Adding yet another golden feather in the cap, Aadarsh Pvt Ltd, the Bhopal-based children’s education and media company, has won Content Publisher of the Year Award at Economic Times Label Awards event, a part of India Licensing Expo in Mumbai. Aadarsh unveiled a variety of vibrant and adorable children’s books at the expo and was also present at the launch of Purple Turtle Plush—kids’ soft toy made available by Mumbai-based Dimpy Stuff. The event took place in July 8-9, 2019 at Bombay Convention & Exhibition Centre. The publishing and printing company, founded in 1989, is best known for its IP (intellectual property) Purple Turtle and also for being the first to introduce interactive Talking Pen in India. ‘Purple’ is a fictional turtle loved by children around the world, has more than 300 titles in the catalogue, and soon to make its way into an animated series with stories penned by Emmy award-winning writers.

“We are pleased to have won the award. Aadarsh is proud to carry on its legacy of being a trusted publisher of high-quality children’s content,” said Ankita Shrivastava, Vice President, Aadarsh.

Source: Aadarsh Pvt Ltd

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