Kyoorius magazine introduces FYIday to build brands using social media

Kyoorius magazine, a non-profit initiative by Transasia Fine Papers, recently concluded the first leg of its latest initiative – Kyoorius FYIday in Mumbai and Delhi in partnership with D&AD and Storyboard. The first FYIday on Digital, lead by Laura Jordan Bambach, president, D&AD and creative partner, Mr President was attended by 200 design and marketing professionals in both cities. With digital as one of the hottest topics for marketeers in India, Laura’s session was focused on how brand building can be undertaken via Digital Media campaigns.

In recent times, social media offers a great opportunity to build relationships directly with consumers. Laura threw light on the power of social media to help develop an emotional connection between a brand, its users and then fostering these relationships. Commenting on the initiative, Rajesh Kejriwal, founder CEO, Kyoorius said, “We are overwhelmed with the response to the first edition of FYIday. Our goal is of holding 25 such sessions every year Pan India to address pertinent issues and spur constant development through closer and more personalised interactions with subject matter experts, industry leaders, peers and agencies.”