Parragon launches two business books


Parragon Publishing India recently launched two books — Make in India (English, Hindi and Gujarati editions) and 7 Steps to Master the Art of Selling (English and Hindi editions). According to Vineet Sharma, MD, “Currently, we are printing a lot in India, including books in Hindi as languages have become a very important way to communicate.”

PK Gupta, Chief Commissioner of Income Tax, said, “Make in India is an idea conveyed by our honourable Prime Minister in 2015. This book is a comprehensive guide, which contains relevant aspects relating to investment policies and business laws.”

While Vijay Sampla, Minister of State for Social Justice and Empowerment, said, “This book is like a fact sheet and caters to each and every question related to manufacturing in India. The author has taken a very meticulous and systematic approach of all the business opportunities in India today.”

While, Sunil Kumar Gupta, author of Make in India said, “I have focused on 25 different sectors. The reader can understand ways to start, fund, and various other aspects related to running of the business in the particular sector. I have tried to make the book practical with simple language for ease of understanding of all.” Rajul Chaturvedi, author of 7 Steps to Master the Art of Selling, said, “I realised that grassroot information to make sales call was missing, which became the inspiration behind this book. I have put my practical experience into the book to make it more effective.” There was a panel discussion as well in which Aseem Soni, CEO, Modern Foods, said,“This book will help the sales person to project their product and self to the customer as the fundamental of the selling process remain same.”

While, Ranu Kawatra, ex-President & CEO, Pearson Education India, said, “I know Rajul for the last 25 years. What I noticed about Rajul when I first interacted with him is that he looks for positives in every situation. I am sure his information would be relevant and practical.”

Navneet Saluja, MD, Gloxo Smithkline India, said, “There are around 10 lakh FMCG salesmen who do repetitive work daily.This book would inspire them.” Other panelists included Abhishek Sharma, CEO, Pladis India and Sharad Sharma, MD, Homeward Residential India.

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