Mowgli makes a leap to activity books! – DQE signs deal with Aadarsh


Mowgli is back! DQ Entertainment, creator of the popular TV animated series The Jungle Book has signed a licensing deal with Aadarsh Pvt Ltd, the children’s publisher.Under the agreement, Aadarsh will publish a new line of colouring and activity books featuring The Jungle Book characters. The books, aimed at children aged 3 to 7, will include full-colour pages with mazes, colouring sheets, jigsaw puzzles and other activities based around Mowgli, Baloo, Bagheera and their amazing adventures in the Jungle. The range will be available soon at stores across South Asian countries—India, Pakistan, Bangladesh, Nepal, Bhutan, Sri Lanka and the Maldives.

Aadarsh holds a reputable place in the printing and publishing industry, having been in business since 1989. Among its recent awards in 2018 were ‘Excellence in Book Production’ by FIP (Federation of Indian Publishers) and ‘Innovative Printer of the Year Award’ by Printweek India.

DQE is the producer and global rights owner of The Jungle Book new 3D CGI animated television series, which is based on Rudyard Kipling’s classic children’s novel The Jungle Book. The series has successfully gone into season 3 and has being telecasted in over 160 countries

“We’re excited to continue expanding our offerings for young learners. Mowgli is a property globally popular among parents and kids alike,” said Manish Rajoria, Director, Aadarsh. “We’re looking forward to introducing a range of activity books that combine the Jungle Book wilderness adventures with age-appropriate activities that incorporate multiple skills in children including fine motor tone, problem-solving etc.”

Manoj Mishra, COO DQE Group commented “We are happy to join forces with Aadarsh to bring our globally popular children’s animated series The Jungle Book from screen to books.We’re excited to share these new adventures with kids and families alike and look forward to bringing more stories from screen to pages in the future.”

Aadarsh also has its own fleet of Intellectual Properties (IPs) like Purple Turtle, Colour Fairies, Jack/Chaos and Magic Busterz with educational kids’ content that it licenses and sells in over 30 countries.

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