ITC ENGAGE launches a compilation of Microtales
ITC’s Engage, one of India’s top fragrance brands today launched the crowd sourced Pocketful O’ Stories book compiled in collaboration with bestselling romance author Durjoy Datta and Penguin India.
In a multi-city interactive bookreading series, Durjoy Datta revealed his moments of unexpected love along with reading some of the best written microtales from the book. The book, a compilation of winning microtales received on social media and Durjoy’s own stories was launched through engaging events in Starmark, Kolkata, with the epitome of romance, The Taj Mahal as the backdrop in Khema Lawns, Agra and in Crossword in Inorbit Mall, Malad in Mumbai.
The initiative was launched in an exciting digital campaign to introduce the Engage Pocket Perfumes Titled ‘Pocketful O’ Stories’ to celebrate the unexpected moments of love and playful romance, the campaign received an overwhelming response with 11,200 entries/ comments and over 6,000 stories.
Published in collaboration with Penguin Random House India, India’s leading publishing house, Nandan Jha, Senior Vice President said, “Penguin Random House India is always trying to strengthen our connection with people and with this unique partnership we are publishing a must read book that captures some unexpected moments of love in words, with the help of our talented author Durjoy Dutta. An eternal and important topic and an interesting collaboration with ITC Engage, we look forward to bringing many more innovative reading opportunities for people.’’