(Boost your business with the power of mobile commerce)
Author: Paul Skeldon
Publisher: Pentagon Press, New Delhi
(Pp 283, ISBN 978-81-8274-696-1, Rs 350)

Communication gadgets or devices shown in the science fiction movies during the 1970s or 1980s beguiled all of us. Many opined that such thing would never take place in life. But it does today as the advent of mobile phone has changed the entire paradigm of distance communication and this technology continues its invasion upon many other parameters which we never ever imagined before. Mobile commerce! This is what all revealed in this book titled M-Commerce: Boost your business with the power of mobile commerce to take the readers towards making mobile phone a personal sales and buying tool, as well as a means of opening up one-to-one personal relationships between customers and brands.
Author Paul Skeldon, editor of E-retailing.net and one of the world’s leading mobile commerce authorities, in this book takes readers to the roller-coaster ride of thrills and spills, providing a brief history of e-commerce, the rise of mobile phone, and more pertinently the mobile web, along with his in-depth focus on the way mobile phone is playing out in retail space. In addition, he explores how mobile phone can stream other commercial offerings, such as in health care, lifestyle, travel industry and so on. Now, set your mobile into silent mode awhile and read on M-Commerce…

– Jyaneswar Laishram

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