Aadarsh Pvt Ltd to publish books on licensing


The Basics of Licensing, a comprehensive book on the subject of Licensing, which provides property owners, licensing agents and manufacturers with the information needed to build and manage a successful licensing programme, will be published by Aadarsh Pvt Ltd. The company has acquired the rights for the publication of these books in India.

The series begins with the original Basics of Licensing followed by the sequel Basics of Licensing: Licensee Edition. Each book has been developed in cooperation and with full endorsement from LIMA (The International Licencing Industry Merchendisers’ Association).

Co-authored by two industry pioneers, Gregory J Battersby and Danny Simon, who possess a combined licensing experience of 60-plus years, the Basics of Licensing book series explores all aspects of establishing and running a licensing programme from the perspectives of different types of licensing professionals. Whether the reader is a licensor or a licensee, a licensing agent or a manufacturer’s representative, the business person will get the true insights on how to maximize his or her position in the world of licensing.

NK Krishnanand, national sales manager, Aadarsh Pvt Ltd, says, “The book is a go-to resource for those seeking the most comprehensive information on the structure and operation of a successful licensing programme. The Basics of Licensing book series explores every aspect of licensing from the perspectives of top professionals in the industry. We are very proud to publish this series of books in India, and helping out the licensors & licensees section.”

Whether the business person’s are licensor or manufacturer focused on entertainment, brands, fashion, sports, celebrities or non-profit properties, the Basics of Licensing offers insights that will help them reach the objectives while minimizing the risk of costly mistakes.

Aadarsh Pvt Ltd is into children’s book designing, illustrating, publishing and printing since 1989. Over a period of time they have become a virtual one-stop solution enterprise for a host of diverse printing & packaging needs like e-books, author services, licensing, designing, etc.

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