Igloo Books UK and Parragon Books India form strategic partnership

Igloo Books, the mass-market division of Bonnier Books UK, have formed a strategic distribution alliance with Parragon Books for India and the sub-continent.

Igloo Books are the global leader in the mass-market sector with offices in the UK, USA, Germany and Australia. Annually, Igloo create over 500 new products across their three imprints: Igloo, Autumn and Stock & Rocket. In addition to the frontlist, Igloo have an extensive backlist covering 1000’s of titles. Their portfolio is broad covering genres such as storybooks, colour sticker and activity, reference, board, novelty and books plus.

Paul Gregory, Igloo’s CEO commented, “The Parragon management team and myself know each other very well, so this association is a natural fit. Aligning the world’s leading mass-market publisher with the market experience of the Parragon management team brings together a partnership that will ensure the best product is distributed successfully to the Indian consumer. The next 12 months will be very exciting and I look forward to this alliance building into something very special.”