Parragon to continue offering licensed content


Parragon publishing india since over a decade has been a leading visual book publisher more so in childrens book category.

Parragon Publishing india will continue to produce the most desired content in the category of encyclopedia’s, story books, colour sticker activity and Novelty books. The aim is to offer to consumers product range across formats and price points. At Parragon we are regularly updating and getting new content to offer the consumers a choice of fresh and great products.

Sanjiv Beckaya, COO, Parragon Publishing India said, “Children’s licence contents like Disney Princess, Barbie, etc. fascinate consumers since it is highly attractive and engaging for the young minds. We have been in touch with several licensors for getting region specific exciting content. Parragon Publishing India is attending the Bologna Book Fair along with their master stockist Shree Book centre. The thought process is to focus on the right product for the market. In this endeavour we together would be looking at possible new business opportunities.”

“Shree Book centre and Parragon Publishing India are currently working extensively on coeditions for Parragon generic range, as well as Disney, Mattel and Nickelodeon products across categories. We should be launching products in a phased manner starting the 1st quarter of FY 18-19. Parragon Publishing India Pvt Ltd will continue to explore and add children books in Indian languages. We have done books in 10 languages and will look at strengthening this area as well.” he adds.

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