FICCI seminar on publishing @ Kerala Literature Festival
FICCI organized business seminar on publishing at Kerala Literature Festival on March 9, 2018. The intent of the seminar was to bring together national and regional publishing professionals to discuss the policy issues and share global best practices and ideas.
The seminar focused on addressing issues related to Copyright, IP protection, and creation of content suitable across platforms.
At the inaugural session, highlighting the role of publishing in new business economy, Dr. Rajan Gurukkal, Vice Chairman, Kerala Higher Education Council mentioned that publishers have major role in making knowledge marketable and bridge the existing gaps.
In his theme address, Ratnesh Jha, Chair, FICCI Publishing Committee and Managing Director, Cambridge University Press briefed the audience about the progress made by the FICCI Publishing Committee in terms of its contribution in creation of Knowledge economy. He stressed on Copyright playing an important role in knowledge economy. He urged all the stakeholders to come forward and create value for publishing industry and society at large under the aegis of FICCI.
Copyright and piracy issues are the biggest challenge for book industry. The panel discussed current issues pertaining to copyright & piracy, ways to protect publishers and authors in digital age, and ideate roadmap to create more awareness about IP. A panel from across creative industries including publishing, TV, and animation discussed creation of 360 degrees content. Panelists shared evolving patterns of content consumption, strategies for content monetization across platforms, and creation of the content which can be leveraged for audio, video, and digital platforms. Speaking on this, Claudia Kaiser, VP, Frankfurt book Fair said that publishers and authors regularly need to connect with the readers and also explore other media platforms to create and monetize content.