News & Review


Purple Turtle e-books now on 258 digital platforms

Education & entertainment group Aadarsh Pvt. Ltd has launched their e-books on 258 digital platforms. With the growing popularity of its fictional character Purple Turtle, the massive launch has brought in the value added e-books to a larger audience through the various platforms.

Purple Turtle e-books will now be available with over 1,000 retailers and 65,000 libraries in over 100 countries. Kids will now be able to read Purple Turtle e-books on various platforms like Amazon, Barnes & Noble, Kobo, ESentral, The Great British Book Shop, Backer & Taylor etc. Sharing his gladness, Manish Rajoria, director, Aadarsh, said, “Purple Turtle is a genderneutral IP that delights a child’s mind. This deal permits us to expand Purple Turtle’s increasing popularity even further.

Purple is always surrounded by his friends. These friends come together and educate children with value based stories that are fun and easy to read. Purple Turtle’s series of stories are informative and contain action and adventure with a touch of humour.”

Purple Turtle is India’s first international brand with its educational content in 30 countries including Russia, China, US, UK, and multiple languages in India. Purple Turtle has reached children through its educational content and YouTube videos.


Paddington Bear creator no more

Michael BondMichael Bond, the creator of beloved children’s character Paddington Bear, has died at the age of 91, following a short illness. His first book A Bear Called Paddington, featured a marmaladeloving bear from “deepest, darkest Peru” who comes to live in London. This character inspired a series of books, an animated TV series and a successful 2014 film. A sequel to the Paddington film will be released later this year. Besides Paddington, he also created characters like Olga da Polga, A Mouse Called Thursday and a French detective named Monsieur Pamplemousse.


Scholastic to publish children’s
books by Malcolm Mitchell

Malcolm MitchellScholastic has acquired world English rights to three children’s books by Super Bowl champion and literacy crusader Malcolm Mitchell. Scholastic will release a newly illustrated edition of The Magician’s Hat, a picture book that celebrates the beauty of children and parents discovering books together. Originally self-published by Mitchell, The Magician’s Hat will be published by Scholastic Press on May 1, 2018, with two more original books to follow.

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