3rd edition of PTPYP organised in New Delhi

At the initiative of the Frankfurt Book Fair and Foreign Ministry of the Federal Republic of Germany, the German Book Office (GBO) organized a training workshop on content/product development for professionals from the publishing, media and content industry. The workshop was a third in the series of training events conducted by the GBO as part of its annual Young Professionals Programme (YPP). The programme was well attended by 30 professionals from the editorial, design, operations and sales & marketing domains of publishing houses such as Scholastic India, Harper Collins India, SAGE India among others.

The focus of workshop this year was on new ways of trade development in the publishing industry, reaching out to the potential buyers, identifying and catering to the needs of the existing customers and creating new needs by identifying the problem areas of the customers. Speaking at the occasion, Prashasti Rastogi, director, GBO, remarked, “This is the first time that a workshop on New Product Development has been conceptualized in the Indian publishing sector.” The workshop sought to train the mid-career professionals in skills relevant to the changes in the publishing industry and to fill the huge gap of training and development in the publishing industry in India.