NEW AGE International Publishers takes major stake in


The management of NEW AGE International Publishers, a leading publisher of educational text and reference material, has acquired a major stake in, the online platform for the digital content.

elib4U is a digital platform aggregating and distributing a wide variety of e-books and e-journals from publishers across the globe to libraries worldwide. Setting off by selling e-content in India, elib4U will also gradually start marketing abroad.

The management & marketing team of NEW AGE will mentor and guide the elib4U team at the back end. However, elib4U will remain independent in its operations for growth.

Established in 1966, NEW AGE is the leading vertically integrated publishing company with rich content varying from Kindergarten to Postgraduate level books, with head office in New Delhi and 10 other offices across major cities in India along with global presence in London and Nairobi. Its strong team of more than 100 marketing professionals will initially market across libraries all over India and abroad to kick start the elib4U operations in full force.

Saumya Gupta, managing director, NEW AGE commented, “Looking at the quality of world class content at elib4U, we strive to make the platform a successful library model. The talented team of marketing professionals aims to steer the long term growth of elib4U.”

Confident that this move is in the right direction, team elib4U shared their thoughts and said, “The knowledge of the pool of content that exists at elib4U has to reach the target libraries and the end users. We are extremely happy to have the management of NEW AGE International as our mentor as well as marketing partner. We are confident that this is a step in the right direction and will help us stand a strong ground in the market place.”

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