Ingenta acquires advertising software company
Leading software provider to the publishing industry, Ingenta, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. Established in the UK in 1999, 5 fifteen is renowned for its web-based advertising platform, ad DEPOT, which allows media organisations to sell, manage and deliver print and digital advertising. The system is used by major organisations such as Hearst Corporation, Trusted Media Brands (Reader’s Digest), Springer Nature and Elsevier.
As part of the acquisition, ad DEPOT will be incorporated into Ingenta’s product suite and will change its name to Ingenta Advertising.