Bonnier Zaffre signs new distribution agreement with Bloomsbury India

Bonnier Zaffre has signed a new distribution agreement with Bloomsbury to cover sales of its titles in India and related countries. The deal, which has already come into force, initially covers Bonnier Zaffre’s adult imprints Zaffre and Twenty7 and its children’s imprint Hot Key Books, with Piccadilly Press added later this year. Bloomsbury India will be responsible for sales, marketing, publicity and distribution in the territory. Rajiv Beri, MD at Bloomsbury India said, “The Bonnier Publishing lists fit in very well with Bloomsbury India’s publishing programme as well as strengths. We look forward to working with Bonnier Zaffre in realising the potential of their books in India.”