Macmillan acquires digital book publishing company


Macmillan Publishers has acquired Pronoun, Inc (formerly Vook), a New York City–based technology company that provides digital book publishing tools, analytics, and services for authors and media companies. Pronoun’s author-focused platform encompasses automated digital book creation, distribution to major digital retailers, datadriven marketing tools, and a connected network of professional service providers. Pronoun also operates its own publishing imprints, including Byliner, and publishes books in partnership with leading media companies such as The New York Times, Fast Company, and Forbes. Josh Brody, currently CEO, will serve as the president of Pronoun; Ben Zhuk, currently chief product officer of Pronoun, will become VP, product for Macmillan.

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