NIYOGI Books in pursuit of overseas authors at London Book Fair 2016


As things start to gear up for NIYOGI Books to present its beautiful books on diverse range of subjects at the London Book Fair 2016, Olympia, West London (12th-14th April), what all to be flaunting at the company’s stand will be select range of titles on Indian culture, food, heritage, geographies, literature, and so on, targeting not only the Indian diaspora in London or across Europe but whoever interested in the Indian subcontinent. “This is our eighth participation in LBF, and I believe, with every edition of the fair inculcates the book publishing industry to a new level,” says Bikash D. Niyogi, MD, Niyogi Books.

The publishing house expects to meet with new overseas authors at the book fair. Over the last decade or so, NIYOGI Books has roped in a good number of authors from various fields and professions from India and the overseas markets, spanning celebrated scholars, journalists, historians, travel writers, translators, photographers, among others. B N Goswamy, Hugh and Colleen Gantzer, Mushirul Hasan, George Mitchell, Eiluned Edwards, Robert Elgood, Anna Dallapiccola, and Raghu Rai are just some of the names on the list.

True to the demands of time, NIYOGI Books publishes all genres, whether it could be fiction, non-fiction, produced in hardcover or paperback editions, targeting readers of all age groups. Among the most demanded titles from the publisher include quality illustrated books written with thorough research. “Our books showing at the London Book Fair 2016 comprise 70 percent illustrated non-fiction books and 30 percent fictions,” mentions Bikash. Self-help books, English translations of modern classics from Indian regional languages are also a fascination in the catalogue of NIYOGI Books. Of them, Chai: The Experience of Indian Tea by Rekha Sarin and Rajan Kapoor won the prestigious ‘Best Tea Book’ Award at the International Gourmand Awards 2015 and Imprints of Culture: Block Printed Textiles of India by Eiluned Edwards has been nominated for the Textile Society of America’s 2015 RL Shep Award.

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