I&B Ministry frames new business policy for Publications Division
The Ministry of Information & Broadcasting has framed a new business policy for Publications Division with the objective to streamline business practices in line with the contemporary trends prevailing in publications industry. One of the key highlight of the policy includes promoting online readership by pricing the digital version of the publication at 75% the price of printed version. This would ensure that 25% discount is passed on to the readers. The policy acknowledges the growing prospects of e-commerce in the publications domain and promotes sale of e- books of the division through online platforms. The marketing tie-up with such e-commerce platforms would ensure better visibility and accessibility of its publications.