Launch of the publishers training programme by German Book Office

The Publishers Training Programme will be held at the Indian Institute of Management, Ahmedabad, (IIMA) campus from Feb 28 to March 4, 2011. Targeted at CXOs and senior managers, the batch will have 25 participants. The course will be conducted by the full-time IIMA faculty and Indian and international industry experts. The programme is tailored for senior management professionals of publishing and affiliated industries. With a perfect blend of theory and hands-on practice-based modules, the course content will include strategy, processes and workflow, marketing and sales in a new environment, and digging the digital landscape.