Made to order!


Book on Demand is fast catching up in publishing. Print the book when you need to, this will bring in a paradigm shift in publishing sector. This will certainly reduce investments in inventory but a new level of competence for instant execution will be very much desired. Advantages of Book on Demand model in Publishing. Save inventory cost: Print on demand is a boon for publishers as it saves the investment in inventory.

Quick turnaround: Unlike offset printing, which needs plate-making and other makeready processes, digital printing is fast, which starts printing with a touch of a button. Hence, it gives quick turnaround. A faster lead time leads to better ROI. Assured quality: Digital printing offers consistent quality – the first copy is same as the last one. Wide media choice: One can print on a wide variety of media, thus giving a unique look and feel to the book.

Value-additions: Publishers can even go for valueadditions like lamination, spot UV and other finishing options.

No backlist anymore: Publishers, who have a long backlist, often wish if they could offer these titles as well. But, the cost of production and few orders make it unviable, but not anymore. Publishers can print any title whenever they get an order, without keeping an inventory for the same.

No need to pulp anymore: It is a huge cost and heart-breaking to pulp unsold books. You can save this cost with digital printing.

Order anytime from anywhere: One can order a book anytime and from anywhere. If a publisher receives an order from another city, he can get the book printed by digital printers in the same area and get it delivered fast, thus saving huge costs on courier facility.

New Delhi based Avantika Printers is one such digital printing facility which offers POD (Print on Demand), BOD (Book on Demand) and other short run jobs, starting from one book onwards. They are currently doing a lot of academic books for top-ofthe- line publishers.

India’s leader in this domain, digitally printed books by Avantika are making name on international platform. One such book remains ‘Bhagwad Gita According to Gandhi ’ gi fted to US president Barack Obama by our prime minister Narendra Modi. Their USP remains on time delivery and cost effectiveness. “We always believe in honouring our commitment and offer professional services to our customers,” shares MN Pandey of Avantika Printers, which has 30 years of experience in the domain.

Their state-of-the-art equipment along with master craftsmanship, gives all jobs a professional touch, while their in-house finishing equipment for value additions make it a onestop shop for all POD needs.

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