Jasco Handicrafts Pvt Ltd to launch Purple Turtle cushions

Jasco Handicrafts Pvt Ltd is set to launch Purple Turtle baby pillows & cushions in India under a license agreement with Aadarsh Pvt Ltd, an Indiabased IP development company.

Manish Rajoria, director, Aadarsh Pvt Ltd, said, “The Purple Turtle is gender neutral properties that stimulate a child’s mind. This deal permits us to expand the Purple Turtle growing popularity even further. Young audiences will now be able to enjoy many of Purple Turtle adventures through Baby cushions. Jasco Handicrafts Pvt Ltd is a leader in providing children with high quality Plush & Soft toys, a perfect partner to support our growing initiatives for the Purple Turtle brand.”

Aadarsh Pvt Ltd is the owner of brand ‘Purple Turtle’ India’s first and true Indian animated character that has gone global and created success stories in 27 countries and is mainly involved in IP creation, publishing, printing and licensing services of Toons & Characters focused on kid’s genre. Established in 1990, Jasco Handicrafts Pvt Ltd has created a niche for their stuff toys and children accessories designed to cater all age groups.