News & Reviews

A sleuth tale…

Book: Aswathy and the Boot of God
Author: Sowmya Rajendran
Publisher: Puffin Books
(Pp 192, Rs 199)

Teenager Aswathy Venugopalan’s life is divided between Ammamma’s jackfruit backyard, monotonous school life, close pinky pals and Maths tuitions (often bunked) in a tiny town. But that does not deter this adventurous girl’s interest in sleuthing fuelled by mystery films. It’s a dream come true when God (residing in a tattered, old boot!) decides to put her investigation skills to test by giving her the case of a woman who is believed to have ended her life.

The modern and witty presentation of the book sets it apart. For instance, here is a God who is a modern, free-thinking woman: who takes a shot of toddy occasionally, goes on vacations, makes it point to stay connected through e-mail and WhatsApp and also goes on a date! A constant reminder of God from the Hollywood flick ‘Bruce Almighty’. She is the perfect mate for the Gen-Y with her cool attitude.

There begins the journey of Aswathy and God to bring an innocent victim to justice. While Aswathy and her gang of friends diligently investigate the case, author Rajendran does not forget about the complicated world around teenagers and their problems. The book serves as a perfect read wherein fantasy meets reality.

-Janani Rajeswari S

Tinkle goes hi-tech

Leading children publisher Amar Chitra Katha Pvt Ltd has partnered with Blippar India, the world’s leading visual browser, for their kid’s magazine Tinkle. It will have games, bonus material, content experiences, selfie opportunities with character Suppand, and much more.

Creative Fun Ltd, HK new
licensee for Purple Turtle

Aadarsh Pvt Ltd has joined hands with Creative Fun Ltd to launch Purple Turtle Mostaix globally. India-based IP development company, Aadarsh Pvt Ltd has signed with Creative Fun Ltd to produce a line of Mostaix patented plastic puzzles for the company anchor’s property, Purple Turtle (www.purpleturtle. com) globally.

Manish Rajoria, director of licensing and publishing of the Purple Turtle brand, noted, “The Purple Turtle is a gender neutral property that stimulate a child’s mind. This deal permits us to expand the Purple Turtle growing popularity even further. Young audiences will now be able to enjoy many of Purple Turtle adventures through Mostaix. Creative Fun Limited is a leader in providing children with only high quality plastic games, a perfect partner to support our growing initiatives for the Purple Turtle brand.”

Children can make Mostaix style pictures using small coloured plastic tiles of different shapes. Most aix is not only for kids. Although it make saper fect educationaltoy for children, Most aix is actually great for almost everyone, from age six to 100.

Originally introduced in 2012, the Purple Turtle books have been published in 27 countries including USA, UK, China, Russia, in six regional languages in India with over one million copies published to date. The Purple Turtle (78X 7 min, 3D HD) animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, better yet, a bit ‘out of his shell’ is in development.

Aadarsh Pvt Ltd is the owner of Brand “Purple Turtle” India’s first & true Indian animated character that has gone global and created success stories in 27 countries and is mainly involved in IP creation, Publishing, Printing and Licensing services of toons & characters focused on school genre.

Creative Fun Ltd is established in 1998, which is reorganised from Creative Trading Company, founded in 1975. Its principle business is OEM and ODM in plastic toys and craft items to export to USA, Canada, European countries and Australia. They developed a mosaic and puzzle game with excellent play value. It is named Mostaix. Managing director Paul Tong is the founder and owner of the company. He personally holds 4 kinds of patent certifications issued by USA, UK, China and Hong Kong related to toy business. Three of those patents concern to Mostaix products. Mostaix related factory is in Dongguan, China with 2,20,000 sqft, with two CNC mold making machines, 68 injection machines, etc.

New dates for Hyderabad Comic Con

This year, Comic Con India announced that Hyderabad Comic Con will take place on September12-13, 2015 instead of June 13-14, 2015 at Hitex Exhibition Center.